Few things fill small business owners with trepidation the way paid online advertising does. You throw money at an ad, hoping you chose the right platform (Google? Facebook? An independent service?!) and that your ad converts.
To help you make the best advertising moves for your business (we don’t do cookie-cutter marketing services) we’ve compiled a list of the most commonly asked questions about paid online advertising. Our hope is that our detailed answers will give you the information you need. If not, please do not hesitate to fill out a contact form with your question or call us directly at 888-886-0939.
Are You Searching For An Experienced Pay Per Click Agency To Manage Your Google Ads Campaigns?
If you are considering adding PPC advertising to your law firm or medical practice marketing Foster Web Marketing can help assure you're getting the most leads from your budget. Please contact us online or call our office directly at 866.497.6199 to schedule your free consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.
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What is Google Adwords? Google Adwords is Google’s internet advertising program that works in conjunction with Google’s search engine as well as with other Google-affiliated websites like Ask.com and AOL Search. Adwords offers a number of different online advertising opportunities, including pay-per-click advertising (PPC), cost-per-thousand (CPT) advertising, and placement-targeted advertising. Google Adwords ads can be all text, text and images, or banners.
Very simply, Google Adwords allows businesses to target their potential clients based on where the internet surfer is located, what they are looking for, and what they type into Google’s search engine. For example, with pay-per-click advertising, if you bid for and buy the keyword “Texas medical malpractice attorney,” someone searching for those keywords will see your ad at the top of their Google results – above their first organic hit.
Google Adwords can be an extremely powerful marketing tool – if you are familiar with the keyword bidding process, search engine optimization, and PPC advertising. However, many businesses jump into the deep end of online advertising and end up wasting time and money without getting results.
Would you like to market your lawyer website by using attorney PPC advertising or Google Adwords? Contact an attorney marketing expert at Foster Web Marketing and learn how you can best take advantage of the services that Google Adwords offers.
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How Much Should I Spend on Pay-Per-Click Advertising? Pay-per-click (PPC) advertising as provided by Google Adwords, Yahoo! Search Marketing and Microsoft adCenter can be a great way to promote your business and gain attention from motivated searchers. However, PPC advertising can also be a drain on your resources and a poor marketing tool if not used correctly.
So, how much should you spend on PPC advertising? There is absolutely no straight answer to this question. How much you should spend depends heavily on what kind of results you see from these types of advertisements and what your return on the investment is. To understand how much you could and should spend on such advertising, you have to be familiar with how successful your current campaign is.
Ask yourself the following questions:
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Are you getting a high number of leads from the ads?
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Are you getting high-quality leads from the ads?
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What is the goal of your PPC advertising campaign?
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What does your online marketing budget look like?
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How successful are your non-PPC marketing campaigns?
We understand that paid search advertising, Google Adwords, and PPC ads can be a confusing endeavor - and that there is a lot to learn. If you need help managing your pay-per-click advertising campaigns, or if you simply need to speak with a PPC ad expert, contact us today.
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