Should I create unique content that is only posted to my attorney social media accounts?

Although time restraints and a desire for consistency often mean that offering completely different content on your website, blog, and social media pages is nearly impossible, there are definitely benefits to offering at least a little unique content on your attorney social media pages. Here are just a few of the benefits of developing some unique, social-media-only content for your law firm: 

  • Social-media-only content helps bring your audience back for more. If your social media pages only offer the exact same information you already offer on your website or blog, then it is unlikely that your clients and potential clients will bother checking in. 
  • Social media content starts conversations. The best social media content tends to engage users, who will then “like,” share, and comment on your posts. You can respond to questions from potential clients, and you get a chance to actually ask your audience questions about what they want, need, or would like to see. Create your social-media-only content with a conversation in mind.  
  • Social media can be a great place to talk about current events. Most people these days check their social media accounts more often than they check their email. Talking about relevant local news or changes in the law can be more engaging and interactive when presented “live” through Facebook, Twitter, etc. 

Do you need more content ideas or want to learn more about social media for attorneys? Reach out to the friendly attorney social media team with Foster Web Marketing today to learn more!