Websites for doctors and medical practices need to evolve as patients’ tastes and expectations change. While most practices find that they’re ready for an update or overhaul of their websites every few years, there isn’t a set-in-stone schedule. Instead, it is a decision that depends on your practice, your patients, and how well your current website is working for you.
Are you having trouble deciding how often is often enough to redesign the website for your medical practice? Here are four major signs that the time is right.
Your Medical Practice’s Website Looks Outdated
Take a good look at your website. Now, compare it to websites for similar practices in your area. Does it measure up? Does it look as modern as the other websites you visit every day? Do you like the current design and how it showcases your practice and your doctors? If not, then a redesign could do a lot for your practice.
Ultimately, looks matter online. Patients notice when you’re behind the times, and they are often suspicious of medical websites that look and feel a little abandoned.
Updating your design, adding high-quality photos and video, and adjusting for modern aesthetic expectations gives your website that healthy glow that lets patients know you’re still there for them. It is also an excellent chance to highlight new staff, new services, new locations, and other changes since you last gave your website a major facelift.
Your Website Is Built on a Crumbling Foundation
Redesigning a website is about more than just looks. The technology behind the Web can change as quickly as design trends. Redesigning and updating your website every few years—or when there is a major change in best practices—means that you are always on top of the game.
If your current website is hard to use, hard to update, or limited by old technology, it is definitely time for a redesign. Even if you choose to keep a very similar design, this is the kind of thing that can affect every part of the user experience, from how fast your website loads and the kinds of media you can feature to how your offer forms work and how visitors navigate through your site.
You Are Concerned About HIPAA and Online Security
If you haven’t updated your medical practice’s site in a while, then it probably isn’t as secure as it should be. Digital security and privacy are big issues right now, especially for medical websites, and patients are increasingly savvy about protecting themselves online.
Because of this, Foster Web Marketing has taken steps to ensure that all protected health information (PHI) communicated through our clients’ websites is safe and secure, but a redesign may be in order if you have an older site. Find out more about HIPAA-compliant enhancements on FWM websites.
Your Website Is Not Ready for Mobile Visitors
How does your practice’s website look when you pull it up on your phone or tablet? Is it easy to use? Is it easy for patients to find the information they need? Mobile search accounts for a huge number of visitors to most modern websites, and all indications are that it is here to stay.
Older websites force mobile users to zoom in, zoom out, and tap through tiny links and menus to get what they need. A redesign will help you build a responsive, mobile-friendly website that looks and works great on all kinds of devices.
Freshen Up Your Online Image With Our Award-Winning Website Design Team
So how often should you redesign your medical practice's website? If it's been a few years since your site launched, or you've gone through this list and decided that your practice’s website is ready for a change, we can help put your plans into action. Reach out to us for a free website design consultation, and let’s talk about how to update your website so it can better attract, convert, and retain your perfect patients.