You’ve heard about pay-per-click advertising services, like Google AdWords, and it seems like a great way to market your law while still controlling your advertising costs. But where will your ads ultimately be displayed if you sign up for Google AdWords?
The good news is that your ad has the potential for fairly wide exposure, depending on how you choose to use it. When you create an AdWords campaign, the service will display your ad many places online, including:
- Google Search and other Google sites
- Other search engines
- Outside websites
- Websites and search engines geared toward mobile users
To some extent, however, where potential clients see your AdWords ads will depend on your personal settings and how you choose to display your ads. For example, you can tailor your AdWords ads to display to:
- Users who live in a specific geographic region.
- Users who speak a certain language.
- Other target audiences.
Another factor in where your potential clients see your ad has to do with how often Google is actually showing your ad. If you feel like your ad frequency is causing a problem, you may want to revisit the settings or your budget.
If you need help with PPC for lawyers, or if you have questions about pay-per-click advertising, please contact our helpful online attorney marketing team today. We’d be happy to review your online marketing plan, provide guidance in choosing paid attorney advertising plans, and provide continuing support for your online marketing needs. Give us a call today at 1-888-886-0939, or simply fill out the easy online contact form on this page for more information!