It has been estimated that around 50% of all local searches are coming from smartphones now. While it seems like people are starting to prefer turning to their phones for a quick Google search, they have to balance convenience with a few drawbacks:
- Small screens. Smaller screen sizes mean users end up scrolling around to try to read most traditional websites—which quickly gets old. It’s also more difficult to read on such small screens.
- Tap controls. Any website that isn’t optimized for tap controls can be a headache to use, especially for users in a hurry.
- Bandwidth issues. Even 4G networks can have issues, making most websites really slow to load, and users won’t wait around. A dedicated mobile website can be optimized to load much more quickly on mobile devices.
How can you make your mobile users feel welcome? Create a mobile attorney website that is specifically designed for those users and minimizes the bad parts of using the mobile web. With 50% of local searches coming from potential clients on the go, isn’t it time you made them feel welcome?