A lot of factors are behind why one website ranks higher than another. It is more than just a simple answer. In fact, it could be the name, how old the domain is, how long it has been on the web, how much content it has, how relevant that contact is to a search term, what links point to that page, how many links, how valuable are those links, and more.
While there can be a lot of complexity behind why, Foster Web Marketing has the tools to analyze these factors. Also, the tools can be used to specifically see what it is going to take to beat out your competition.
Search engine rankings matter, but there is more to it than just that. It is also important to ask the following questions about what your competitors are doing:
- Are their rankings high for relevant keywords?
- Is your competition answering the specific questions that potential clients have?
- Is your completion ranking well for long-tail search?
The reason that these questions matter is that high search rankings are not all that it takes to accomplish a high conversion rate and to generate quality leads. In fact, just because a site has a high ranking does not mean that it is even generating worthwhile leads.
Contact lawyer website marketing firm Foster Web Marketing today at 888.886.0939 to determine how to become top-ranked for your high-impact search terms and to get the competitive edge that you have been looking for.