It’s important to understand that posting successful Google AdWords ads can be difficult and is often an ongoing practice in trial and error. People who don’t have much experience with pay-per-click advertising might struggle at first to correctly set up an ad, get impressions, get clicks, and see great results.
If you aren’t getting any clicks, or if you’re not getting as many as you expected, begin trouble-shooting by considering the following problems:
- Your ad isn’t showing up. Your ad might not have been approved yet, or it could be disapproved. Your ad also might not be showing up because you have not funded it. To ensure that your ad is being shown, make certain that it is getting impressions by checking your dashboard.
- Your ad copy isn’t effective. Is your ad appropriate for the keywords you have chosen? Did you check the spelling and grammar? Does it address the reader’s needs, questions, and concerns? Are you targeting the correct region and audience?
- Your budget is too low. If you are paying per click, and if Google stops showing your ad when you’ve reached your daily budget, you may be getting a very limited number of clicks each day. It might be obvious, but the more money you put into pay-per-click advertising, the more clicks you will get.
Google AdWords can be a very effective way to get traffic to your attorney website and find visitors who are truly interested in your legal services. However, if you don’t know how to correctly use AdWords, it can be expensive and unsuccessful. At Foster Web Marketing, we can help you set up successful campaigns. Call us today at 888-886-0939 to learn more.