What Does a Video Package Include?
Foster Web Marketing offers video marketing strategies and services that can have an incredible impact on your website’s performance and can easily turn prospects into clients or patients. Best of all, our video packages are tailored to fit your needs and budget. Choose from any of the options listed here, or we can meet with you to discuss your needs and provide recommendations. You can check out some example packages below to see what might work best for your needs.
YouTube Channel Optimization
Don’t have a YouTube Channel? We’ll set it up for you, connect it to your DSS account for easy uploads and syndication, and create a custom banner image for your channel. Already have a YouTube Channel? We’ll optimize your channel description and banner image to attract the kind of viewers, clients, or patients you’re looking for.
Custom Website Panel
We’ll create a custom panel on your website to highlight your YouTube Channel, and encourage visitors to subscribe. It’s great to get people to view videos on your site, but getting them to subscribe to your channel keeps you top of mind and reminds your prospects who you are and why they want to work with you, even when they’ve navigated away from your site and gotten distracted by other things.
Script Writing
We all have something to say but put a camera in front of us, and suddenly the words disappear! Take the stress out of it with professional scripts created by legal content writers who are experts in sharing the most important information while expressing empathy and understanding.
Channel Promotion
What good is a YouTube channel if no one visits?! We’ll make sure to drive traffic to your newly optimized YouTube channel with a drip campaign sequence that highlights your best work and most helpful videos.
DIY Video Shoot Coaching
Want to shoot the video yourself? No problem. We can provide an equipment list, lighting tips, topic ideas, and coaching from our Emmy Award-Winning videography team.
Video Edits
Have you shot videos yourself and are now wondering, “what next?” Not to worry! Send us your raw footage, and we can edit it to include a title screen, music, and closing screen. We’ll take them from “homemade” to professional quality!
Video Publishing
Want someone to build your pages and upload your videos? No problem! We’ll take your finished and get it published to your website and YouTube with a title, headline, and description.
YouTube Video Optimization and Publishing
We’ll create an optimized video description, upload and syndicate your videos to YouTube, and add relevant tags, cards, and annotations. Have existing YouTube videos that need optimizing? We’ve got you covered. We’ll audit your existing video descriptions, tags, and cards, and provide updates to get your videos in front of the right audience.
Green Screen Videos Here in Our Studio
Want to leave the leg work to the experts? Visit our huge, fully functioning, in-house green screen studio (with appropriate social distancing measures in place) to record high-caliber videos with excellent production quality in a professional setting. Our green screen allows us to edit your videos creatively to integrate with your website design. And if your site design changes down the road, we can update the video design using the original recording.
On-Location Shoots at Your Office
On-location shoots are by far the best way to get your audience comfortable with you and your office. Clients and patients want a real sense of what it's like to work with you; by shooting video on-location, they get an authentic look at your work environment, as well as a sense of your office culture. On-location shoots are a great way to give prospective clients and patients a look at the day-to-day of your organization, which puts people at ease. It’s also a great way to get compelling testimonial videos from real clients or patients.
Voiceover or Spokesmodel Videos
Do you want low cost, high-quality video on the fly? Whether you’re shy, on a tight timeline, or hate public speaking, a voiceover or spokesmodel video is an excellent way to make a positive impact with minimal effort on your part. By taking high-quality images relevant to your video content, or having a spokesmodel read your professionally written script, you can create a compelling video, quickly. This is a great way to take advantage of breaking news stories and appeal to those who are visual learners.
Promotional Videos
How can you reach a broad, even national audience to promote your law firm in a meaningful way? Commercials have long reigned as one of the most powerful tools for brand awareness. Why are they so effective? Because they're short! In an age where people lose interest fast, it's your chance at a quick, visual elevator pitch of your business. When done correctly, commercials are compelling enough to get viewers to contact you even long after they've seen them. There's a reason commercials are such a highlight of the Super Bowl—they can be entertaining or emotional, and either way, they leave the viewer with a strong impression of your brand. Today, commercials aren't just for TV, and you can widen your reach like never before on various social media platforms like YouTube and Facebook.
Not sure which option is right for you? Fill out the form below and schedule a consultation to talk about your needs, budget, and goals, and we’ll provide a customized video package quote.