Video Is ONE of the BIG Secrets to Converting More of the Kinds of Clients, Patients, and Cases You Want 

Let’s talk about trust. Whether you’re a podiatrist or a lawyer, trust is the one critical element in your field that can’t be ignored, and you CAN begin to garner trust before you even meet with a potential client or patient. Video is the best way to present yourself to prospects and give them a sense of what it’s like to work with you. Answering their questions, providing testimonials, and sharing case stories using video helps to strike an emotional chord and effectively deliver your message.

The Cuddigan Law Firm Reaches Influencer Status With Their Video Strategy

Screenshot of the Cuddigan Law Firm's YouTube channelSean and Tim Cuddigan are a father-son attorney duo that focus on helping people obtain Social Security and Veteran’s Disability benefits in the Omaha area. These longtime Foster Web Marketing clients and friends have shown us all first-hand how critical it is to incorporate video into a marketing strategy. With consistent effort, it can yield a massive return for businesses! 

Not too long ago, when TV ads reigned supreme, Tim and Sean found they were spending way too much money on short ads that contained a limited amount of content. The dynamic lawyer duo knew they needed help creating a strategy for producing high-quality videos that would attract their perfect clients, so they turned to the FWM team for help. We offered them the opportunity to take back control of their content creation, developing a plan to optimize their existing videos, and create new video content on a consistent, ongoing basis. 

Tim and Sean put the plan in action, and in under a year, they saw a whopping 150% increase in conversions. Quite the growth, wouldn't you say?

Excited by this rise in conversions, Sean and Tim continue to prioritize video content creation. They work with a local videographer to create scripts, and on Friday mornings, they record about 20 videos. Using an iPad with the teleprompter, it only takes about 2 hours of shooting time—not much in comparison to the return on their investment!  

Tim and Sean Cuddigan sit at a conference table at the Foster Web Marketing office.

This is how success stories like the Cuddigans and others are made into reality. When you seek expert guidance, implement the strategies, and continue to expand on that foundation, you can make massive strides. We believe that video is truly the next step in the digital marketing world for Attorneys, podiatrists, or any other small businesses to recognize their potential to thrive and grow.