Foster Web Marketing
Boot Camp


Sunday, Oct 25, 2015 9am to 5pm
The Arlington Renaissance Hotel,
2800 S Potomac Ave, Arlington, VA
Intense, full-day marketing training with the FWM team!

Looking for intense and effective hands-on marketing training?

This is your opportunity to work directly with the Foster Web Marketing team at our annual Marketing Boot Camp!

This is a small training venue with workshops to help you get the training and help you need to dramatically improve the return on the time and money you invest in your marketing.

Our Boot Camp is open to FWM clients and their marketing staff, as well as those of you who aren't currently clients, but would like to learn how to ethically and effectively market your law firm.

Oh and last year we sold out...

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This Year, It's All About YOU.

In the past, we've made it our mission to educate you on the most critical aspects of a well-rounded marketing plan. Don't worry—we'll continue to do this, but we want to take a different approach. We've talked to countless clients, GLM members, and those who want to learn more about marketing, and we noticed one very common thread: people felt they learned more during the open-format, round table discussions.

Well, we're going to give the people what they want! We'll host brief presentations to cover the basics of each topic (listed below) so you can identify what you want to know more about, and then you can select to sit with whichever group is discussing the topic you need to know more about! Of course we'll have a curriculum at hand for those guests who don't even know where to start, but some of you have been at this for a while now, and we're not going to give surface level information that you already know about; we're tailoring this boot camp to really and truly be about YOUR needs, and helping YOU as an individual (not a room full of attorneys!) succeed! 

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"We were told this would be a "boot camp," and that was no joke. I enjoyed the wealth of information, and the free-flowing format that allowed free-flowing ideas and questions between speakers and participants."
- Steve Richardson, Boot Camp Attendee

Topics Covered at this Marketing Boot Camp

What you'll get when you attend ...

  • Google Analytics: basics and little known "expert hacks" to make sense of critical data and overtake your competition
  • How to create content that will target and attract your perfect clients
  • How to create, manage, and measure marketing campaigns for any medium
  • Online reputation management so your happy clients can sell for you
  • The RIGHT way to refresh, update, and maintain your content with search engine optimization in mind
  • Secrets to get more leads by creating the best possible user experience
  • How to use social media to improve search engine rankings, attract the right audience, and engage your audience
  • Best practices for getting the most out of your paid opportunities!

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If you are the owner or marketing director of a firm or practice that:

  • Needs to get started immediately and implement what was learned after 2 full days at the Great Legal Marketing Summit (which, by the way, is the optimal time to make a serious dent in your website marketing efforts)...
  • Accepts that the Internet is the great equalizer when it comes to law practice marketing (i.e., that "smart" small firms can compete with the 800-pound gorillas—and win)...
  • Understands that succeeding on the web takes consistent and smart effort, and that there are no real shortcuts...
  • Is ready to learn exactly what it takes to turn your website into a true powerhouse that can and will consistently send you the leads you desire in order to build your perfect practice...

...then don't wait! Sign up for the FWM Marketing Boot Camp today before we sell out! This Boot Camp is intentionally scheduled right after the GLM Summit so you can immediately put to work the knowledge, inspiration, and motivation you gained during the conference.

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Q&A About the 2015 Boot Camp:

Q: Who should attend the Boot Camp?

A: The Boot Camp is designed to help small to solo law firms with their marketing. We encourage partners, paralegals, marketing directors, or anybody involved in attracting better potential clients to a firm to attend.

Q: Do I have to be an FWM client to attend the Boot Camp?

A: Nope! This year’s Boot Camp is designed to teach marketing to members of any law firm, regardless of where they have their website. We will explain the principles of marketing in the context of how to do it in DSS™ (Dynamic Self-Syndication™), our proprietary marketing software, but these principles apply regardless of the system you use to manage your website and your marketing.

Q: Okay, how much will it cost?

A: The cost for Boot Camp is $699. You’ll get access to our intense, one-day marketing training with the entire Foster Web Marketing team—and all the conference materials.

Q: The Boot Camp is the day after the Great Legal Marketing (GLM) Conference ends. Do I have to attend GLM to attend the Boot Camp?

A: Nope! We certainly encourage you to attend the annual GLM conference, but that is not a requirement.

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