"People Want to Work With People": Why Kirshenbaum & Kirshenbaum Chose Foster Consulting™

When Christopher Russo, managing partner of Kirshenbaum & Kirshenbaum, explains why his firm partners with Foster Consulting™, he doesn't open with rankings or traffic reports. He opens with a relationship.

"In marketing, people want to work with people, not companies," Christopher says — a line he first heard from Foster Consulting™ founder Tom Foster, and one that captured exactly why he signed on. "Tom is the reason I made the move. I even flew down to meet him early on."

That was years ago. Today, Kirshenbaum & Kirshenbaum — a Rhode Island firm in its tenth decade of practice — is one of the clearest examples of what a long-term content partnership can build. Working with Foster Consulting™ strategist John Spare, the firm has turned a deep, well-structured library of content into visibility where it matters most: near the top of Google's organic results, and increasingly, in the AI-generated answers prospective clients now see first. Some clients have even started noting on their intake forms that they found the firm through AI.

Ask Christopher what it's like to work with the strategist behind those results, and the answer is just as personal. "He's a lot of fun," he says of Spare. "He's very energetic. He's creative."

That's the kind of partnership Foster Consulting™ is built to deliver: strategy that compounds year over year, backed by people who genuinely know your business — and who still pick up the phone.

How Kirshenbaum & Kirshenbaum Keeps Getting Found