Mike Caldwell has done it all. He is a former paramedic turned marketing coach through his company The Marketing Medic. Mike has worked with a number of big names including Russell Brunson and Todd Brown. Through his successes across the United States, he has developed a keen system for helping businesses of all kinds develop marketing strategies that work! Get to know Mike (AKA the Marketing Medic) in this week’s episode to learn how you can use empathic marketing to grow your business today.
Here’s a Glimpse of What You’ll Learn
1:53 What is Empathic Marketing?
6:11 Five Levels of Awareness
7:21 Mike’s Life Changing Event
11:04 From Side Hustle to Full Time
12:52 Meeting Russell Brunson
14:05 Understanding Your Audience
18:03 Mike’s Mentors
20:13 Rituals and Routines
21:36 Living Off the Grid
24:43 Targeting the Right Audience
26:46 Offering a Guarantee
Move beyond funnel hacking and other fad marketing styles with empathic marketing. Understand who your audience consists of, what they need, and how they want it. Then deliver your value to them the way it needs to be done. This is a must for everyone, but especially those in a saturated industry. Go further than the competition with a strategy that is personalized to your specific clientele.
Speakers Featured in this Episode
This episode is brought to you by Foster Web Marketing.
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