Len Spada of Massachusetts’ Spada Law Group is a friend, a colleague, and an advocate for his community at large. While his practice is based just a short trip away in Chelsea, Massachusetts, this Boston-born personal injury attorney has built a reach that far surpasses state boundaries. Len has used community-based marketing to not only make a difference in his neighborhood, but make a name for himself both locally and throughout legal marketing circles across the country.
Here’s a Glimpse of What You’ll Learn
1:46 How Len Got Started
4:49 Working With Insurance Companies
6:42 Importance of Varied Experience
8:26 Len’s Mentors
10:53 Starting a Law Firm
13:36 Rituals and Routines
15:53 Podcast Recommendations
18:06 Book Recommendations
19:08 Len’s Past Mistakes
22:42 Community Based Marketing
30:09 Closing Thoughts
Community-based marketing is a form of community outreach in which you get your practice involved in events and causes around the neighborhood and local community. It’s an excellent way of getting your name out there when facing competition that may have more resources and years of practice than you. There is no doubt that if you want to succeed, you should start at the basics and community-based marketing is definitely the ABCs of building a local presence in the most impactful way.
Speakers Featured in This Episode
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