Ken Hardison is a successful lawyer-turned-marketer. After selling two multimillion-dollar law firms and briefly giving retirement a go, he was inspired to form the Personal Injury Marketing & Management Association (PILMMA) to help lawyers learn the business skills they may not have gotten in law school. PILMMA’s format for educating members is through mastermind meetups, where attendees are able to share their insights and problems with one another. And it’s exactly this format that has helped Ken and his mastermind members get to where they are today. Ken and his organization are devoted to helping lawyers master the art of intake, legal marketing, and case management to expand their firms and successes.

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Here’s a Glimpse of What You’ll Learn

0:13 Introduction

3:16 Starting PILMMA

8:00 Mastermind Rundowns

11:01 Evolution of the Conference

15:19 Learning From Participants

19:33 PILMMA Rundown

22:57 Managing Millennials

24:57 Benefits of the Mastermind

27:28 Importance of Intake

32:27 Mentoring Success

39:40 Finding Purpose

42:45 Mastermind Target Audience

46:00 Focus & Grit

52:12 Social Media Presence

53:32 Invest in a Team

1:00:29 Closing Thoughts

Have you ever attended a marketing mastermind of any kind? There are countless iterations around the country, but the ones put on by PILMMA are hard to beat. Plus, they’re completely virtual! All you need is an internet connection to put you in touch with like-minded, entrepreneurial lawyers who have started their own firms and are looking to grow alongside you. 

Get in touch today at [email protected] or visit their website at

Speakers Featured in This Episode

- Tom Foster of Foster Web Marketing
- Ken Hardison of PILMMA

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.