Ken Hardison is a successful lawyer-turned-marketer. After selling two multimillion-dollar law firms and briefly giving retirement a go, he was inspired to form the Personal Injury Marketing & Management Association (PILMMA) to help lawyers learn the business skills they may not have gotten in law school. PILMMA’s format for educating members is through mastermind meetups, where attendees are able to share their insights and problems with one another. And it’s exactly this format that has helped Ken and his mastermind members get to where they are today. Ken and his organization are devoted to helping lawyers master the art of intake, legal marketing, and case management to expand their firms and successes.
Here’s a Glimpse of What You’ll Learn
3:16 Starting PILMMA
8:00 Mastermind Rundowns
11:01 Evolution of the Conference
15:19 Learning From Participants
19:33 PILMMA Rundown
22:57 Managing Millennials
24:57 Benefits of the Mastermind
27:28 Importance of Intake
32:27 Mentoring Success
39:40 Finding Purpose
42:45 Mastermind Target Audience
46:00 Focus & Grit
52:12 Social Media Presence
53:32 Invest in a Team
1:00:29 Closing Thoughts
Have you ever attended a marketing mastermind of any kind? There are countless iterations around the country, but the ones put on by PILMMA are hard to beat. Plus, they’re completely virtual! All you need is an internet connection to put you in touch with like-minded, entrepreneurial lawyers who have started their own firms and are looking to grow alongside you.
Speakers Featured in This Episode
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