Sean Campbell is a well-regarded consultant, speaker, author, trainer, mentor, and educator. He has delivered talks for Fortune 50 companies and top tier conferences around the world, and he has written extensively on technology and business topics. Sean has been a professional services firm owner for more than 20 years and is currently the CEO of Cascade Insights. His work has spanned consulting engagements with tech giants and startups you’ve heard of to the sale of his first company, as well as the growth of delivery, sales, marketing, and operational practices inside professional services firms. He specializes in helping organizations find success and opportunity in the B2B tech sector via market research insights, smart strategy, and powerful messaging.

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Here’s a Glimpse of What You’ll Learn

0:00 Introduction

2:02 Get to Know Sean

4:02 Working With Microsoft

8:09 Working With Cloudflare

11:36 Learning & Teaching

13:17 Creating Roadmaps to Success

15:54 Doing the Research

18:30 Changing Through Business

20:29 Sean’s Mentors

24:25 Presidential Biographies

25:46 Sean’s Philosophy

27:51 Selling the First Company

31:44 Daily Rituals & Routines

34:56 Craziest Thing Sean Has Done

39:31 Closing Thoughts

Market research is arguably the most important aspect of any go-to-market strategy today. What good are your marketing and branding assets if you don’t know who’s in your audience? Understanding the reality you place your business in is crucial to getting off the ground. As they say, “The first million is always the hardest.” So it’s highly advisable that you put your best foot forward before you even start walking. Market research and customer understanding will get your business on the path to success when you’re trying to figure everything else out along the way. For more information on getting market research for your business, be sure to check out Cascade Insights.

Speakers Featured in This Episode

- Tom Foster of Foster Web Marketing
- Sean Campbell of Cascade Insights

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.