Sean Campbell is a well-regarded consultant, speaker, author, trainer, mentor, and educator. He has delivered talks for Fortune 50 companies and top tier conferences around the world, and he has written extensively on technology and business topics. Sean has been a professional services firm owner for more than 20 years and is currently the CEO of Cascade Insights. His work has spanned consulting engagements with tech giants and startups you’ve heard of to the sale of his first company, as well as the growth of delivery, sales, marketing, and operational practices inside professional services firms. He specializes in helping organizations find success and opportunity in the B2B tech sector via market research insights, smart strategy, and powerful messaging.
Here’s a Glimpse of What You’ll Learn
0:00 Introduction
2:02 Get to Know Sean
4:02 Working With Microsoft
8:09 Working With Cloudflare
11:36 Learning & Teaching
13:17 Creating Roadmaps to Success
15:54 Doing the Research
18:30 Changing Through Business
20:29 Sean’s Mentors
24:25 Presidential Biographies
25:46 Sean’s Philosophy
27:51 Selling the First Company
31:44 Daily Rituals & Routines
34:56 Craziest Thing Sean Has Done
39:31 Closing Thoughts
Market research is arguably the most important aspect of any go-to-market strategy today. What good are your marketing and branding assets if you don’t know who’s in your audience? Understanding the reality you place your business in is crucial to getting off the ground. As they say, “The first million is always the hardest.” So it’s highly advisable that you put your best foot forward before you even start walking. Market research and customer understanding will get your business on the path to success when you’re trying to figure everything else out along the way. For more information on getting market research for your business, be sure to check out Cascade Insights.
Speakers Featured in This Episode
- Tom Foster of Foster Web Marketing
- Sean Campbell of Cascade Insights
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