Dr. Andrew Schneider is a podiatrist and the medical director of Tanglewood Foot Specialists in Houston, Texas. Not only that, he is a video marketer extraordinaire! His practice has grown significantly by way of his YouTube channel–—a channel he has built from the ground up through DIY video production in his office. Attracting patients from all over the world, Dr. Schneider and his team provide answers and explanations for many of podiatry’s mysteries with a little movie magic.
Here’s a Glimpse of What You’ll Learn
0:00 Introduction
3:22 Shoot Your Own Video Presentation
4:17 Why Video
6:03 Why Doctors Need Video Marketing
6:55 DIY vs. Pro Videography
8:55 Research & Understanding Audiences
11:50 Finding Your Patient Avatar
12:39 Components of Patient Avatars
13:46 Who’s Watching Your Videos
17:49 Topics Viewers Want to Watch
19:03 Scripted vs. Unscripted
20:14 Importance of a Good Script
21:43 Understanding Your Objective
22:23 Knowing Your Audience
22:47 Writing Tips
24:18 Equipment Checklist
26:44 Lighting Essentials
29:25 Using a Backdrop
30:08 Teleprompter Overview
32:36 Captioning Your Videos
33:25 Tripod Setup
34:20 Setting Up to Shoot
35:15 Editing Your Video
37:35 Posting & Marketing Video
43:58 Closing Thoughts
Whether you’re looking to shoot your own video or work with a professional video production team, you can’t go wrong with using digital video as a new marketing channel. It’s the way of the future for podiatrists all over the world. As Dr. Schneider put it during our conversation, it’s the second largest search engine in the world with over a billion watching hours every day. When 62% of businesses use YouTube to market their services, you’re only missing out by not publishing your own videos. Take a look at this episode and learn what you can do to bring your marketing forward into the modern era.
Speakers Featured in This Episode
- Tom Foster of Foster Web Marketing
- Andrew Schneider of Tanglewood Foot Specialists
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