Marketers have long embraced the power of the free offer. Studies prove that people are drawn to the word free like ants to a picnic. But to draw ants to your picnic, you'll need to carefully craft the marketing of your free offer and the offer itself.
Your free offer has to deliver on what it promises.
If you offer the free guide, "The Top Ten Tips for Women Considering a Divorce in Seattle" it damn well better have ten tips for unhappily married Seattle women.
Your free offer has to be outstanding.
When people think free, they may also think low quality. Prove them wrong by delivering a book or report that is interesting, impeccably written, and includes high quality images.
You have to market your free offer well.
Many people have grown skeptical of the word "free". After all, free love was fun in the 60's, but like that love fest, free often leaves you with something that you'd rather not have--magazines you didn't know you had to pay for, a shipping charge, or some other obligation. So couch your terms very carefully. Be sure to say that your offer is "absolutely free" or that there is "no obligation".
Are You Considering Publishing A Book In Order To Help Your Law Firm Or Medical Practice Get More Leads? You Should Be!
If you are searching for a trusted, authoriative partner to help you write and publish a book to help grow your practice Foster Web Marketing is here to help. Contact us online or call our office directly at 866.497.6199 to schedule your free consultation. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.
