In today’s Legal Marketing Edge, Tom Foster talks with Foster Web Marketing’s Marketing Director, Mike Knetemann, about Facebook’s Graph Search. Facebook Graph Search is a new development, which has the potential to help your lawyer website marketing plan.
What is Facebook Graph Search? As Mike explains, Facebook Graph Search is Facebook’s internal search tool. Whereas Google is keyword based, Facebook’s Graph search is semantic based. This means that it bases its search results on what it thinks you are looking for, whereas Google is completely keyword based.
What are the advantages of Facebook’s Graph Search? First of all, it’s very user-friendly. It’s been released in beta at this time, and is receiving wonderful reviews. Instead of having to go to another site (like Google) to do a search, you can now search directly from your Facebook page.
It’s also a phenomenal marketing tool. With Facebook Graph Search, you can search for the clients that you want, see what they like and are interested in, and build content around your findings. This will potentially make them more interested in what you have to offer, and what you can do for them—leading to potential clients and cases.
Are you interested in finding out how to make Facebook Graph Search work for you? Don’t let your lawyer website marketing plan stagnate; stay ahead of the game with the newest advances in social media and search. Contact Foster Web Marketing today to learn how we can help you.