A drip of water is tiny, insignificant. But if you want to convert clients, you better embrace the power of the drip. Because while a single drip of water may not amount to much, a steady stream of drips can overflow an ocean.
A drip campaign is a series of emails, letters and postcards that follow a person's request for your free offer. After they receive the offer--be it via snail mail or email--they begin to receive strategically timed correspondence from your law firm. When done well, the drips show that you care and are able to answer the questions on the requesters mind.
Your steady drip of emails will reach those who were interested enough in your law firm to take the time to request a book. These people are your target market. After all, they have already visited your website, saw what you were all about, and decided that what you had to say mattered.
With a killer free offer and well planned drip campaign in place, you may soon find yourself flooded with highly motivated clients who have already decided that you are the attorney for them.
Are You A Lawyer Or Doctor Who Wants To Learn How Solid Content Can Earn You More Clients?
If you are seeking a trusted, authoriative partner to help you write content that not only attracts but actually converts into clients, Foster Web Marketing is here to help. Contact us online or call our office directly at 888.866.0939 to schedule your free consultation. We have been helping clients throughout the United States and internationally since 1998 are confident we can help you not only reach, but exceed your goals.