Do you know where your attorney television commercial should be placed? Should you buy time at the beginning of the month, end of the month, or spread your spots out throughout the month? Unfortunately, media buying mistakes frequently occur because most people don’t know the answers to these questions. Since Tom Foster doesn’t want you to suffer the consequences of these mistakes, he interviews media buyer Eiman Bassam to help you avoid making critical mistakes that can cost you money.
People often spread their commercials out throughout the entire month, even if they don’t have a large budget. This is a huge mistake. When buying media, it is about timing and frequency. Potential clients need to see your ad four or five times before it registers with them. Depending on your budget, it may make sense to place your lawyer TV ad in the first part of the month. This way, your ad will play more frequently within the first two weeks of the month when the inventory is lightest.
By knowing when to place your ad and how to track your ad, you can determine if your media campaign is working for you. To reach your perfect client while saving money and avoiding critical mistakes when media buying, contact Foster Web Marketing today at 888.886.0939 or fill out our online contact form at http://www.fosterwebmarketing.com/contact.cfm.