Atiba de Souza is the CEO of Client Attraction Pros, a specialized video marketing company that helps entrepreneurs and businesses attract more clients through strategic and creative video solutions. Atiba has been part of the marketing and tech industries for over 20 years and his passion for creative brand-building has helped companies shape communities for like-minded individuals.
Here’s a glimpse of what you’ll learn:
- [3:40] Atiba de Souza’s insights about working in government contracting and the private sector earlier in his career
- [8:34] The importance of video solutions in the marketing industry
- [11:20] Atiba describes how to make engaging video content in a few easy steps
- [15:27] A truth about video marketing everyone should know
- [19:20] Atiba shares notable success stories throughout his career
In this episode…
No matter the occasion, we are all surrounded by one form of video content or another. It’s an engaging way to introduce a large amount of information, and it can be especially helpful for visual learners. But can that be turned into a powerful marketing solution for your business?
You might be surprised how easy it is to create video content that will leave a lasting impression on consumers. Your business can benefit from planning the type of content based on what is most appealing to your audience. Establishing clear goals that engage with your audience is imperative to any successful marketing campaign, and there are ways to implement those goals in video content for the best results.
In this episode of The World of Marketing, Tom Foster Jr. welcomes Atiba de Souza, CEO of Client Attraction Pros. They discuss ways to create engaging content for your clients through videos, why videos work as marketing solutions, implementing creativity through different strategies, and an important aspect of creating video content. Atiba goes on to share the most notable success stories throughout his career and the key things he learned along the way.
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