Does Your Web Marketing Team Understand the Value of Informational Websites?

One of the things that I have learned, as far as marketing a law firm is concerned, is that it’s not just a website, it’s not just yellow pages, it’s not any one thing. You need to be able to get out there to the public and give them something that they need. They will be attracted to people and to law firms that give them something. We have a book that we provide for them at no charge if they are interested. There is a lot of information on our website. In fact, almost all of our other type of advertising is directing people to our website, because that’s where the information source is. And when they get there, that’s where hopefully they will get the information that they need, and find the lawyer that they want.