Should Your Law Firm Engage in PPC or Organic SEO?

When deciding whether to use pay-per-click (PPC) or organic search engine optimization (SEO) for your online lawyer marketing campaign, you may be wondering what approach will yield the most web traffic, clients and cases for your law firm.

Many attorney websites use pay-per-click campaigns to build traffic for a new site; however, if the right things are done organically, a lawyer website can be discovered by search engines naturally. You may be surprised to know that organic search traffic is much higher than pay-per-click traffic, and the quality of prospective clients that come from organic searches is top-notch. When the right steps are taken, organic SEO for attorneys can boost conversion.

Targeting prospective clients with organic SEO will ultimately generate website traffic and lead to new cases. To find out about our attorney SEO services, call Foster Web Marketing at 888.886.0939 for a free consultation or contact us online at