As an attorney who offers estate planning services, you have a wealth of knowledge. The trick is to help your target clients understand the complicated world of things like wills, trusts, probate and how and why to contest a will. One way to intrigue and educate your perfect client is to write a book, or series of books, that gives your skilled take on these important facets of estate planning.  

There are a few ways to spin your books to make them appealing.

One way is to speak to a specific need.

The needs of a child or adult dependent with disabilities is much different than a child or adult of able body and mind. Consider writing separate books—one for each different situation.  If writing a longer books seems daunting to you, consider a shorter report or even a pamphlet or white paper.  The goal here is to provide targeted, clear information to show your potential clients that you’re the right estate planning attorney for them.

You can also consider discussing common pitfalls.

In estate planning, there are many details that must be attended to. Most of these details wouldn't occur to the average citizen. A book about the most common mistakes people make when planning for their will and estate—such as choosing an unfit guardian or conservator, for example—is an excellent way to help the reader avoid making a terrible mistake. It is also a great way to remind them how important it is to hire an attorney when making such weighty decisions.

Are You Considering Publishing A Book In Order To Help Your Law Firm Or Medical Practice Get More Leads? You Should Be!

If you are searching for a trusted, authoriative partner to help you write and publish a book to help grow your practice Foster Web Marketing is here to help. Contact us online or call our office directly at 866.497.6199 to schedule your free consultation. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

Tom Foster
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Founder|Owner, Speaker, Creator of DSS, World of Marketing Podcast Host, EOS Implementor