As an attorney who offers estate planning services, you have a wealth of knowledge. The trick is to help your target clients understand the complicated world of things like wills, trusts, probate and how and why to contest a will. One way to intrigue and educate your perfect client is to write a book, or series of books, that gives your skilled take on these important facets of estate planning. There are a few ways to spin your books to make them appealing.
- One way is to speak to a specific need. The needs of a child or adult dependent with disabilities is much different than a child or adult of able body and mind. Consider writing separate books—one for each different situation. If writing a longer books seems daunting to you, consider a shorter report or even a pamphlet or white paper. The goal here is to provide targeted, clear information to show your potential clients that you’re the right estate planning attorney for them.
- You can also consider discussing common pitfalls. In estate planning, there are many details that must be attended to. Most of these details wouldn't occur to the average citizen. A book about the most common mistakes people make when planning for their will and estate—such as choosing an unfit guardian or conservator, for example—is an excellent way to help the reader avoid making a terrible mistake. It is also a great way to remind them how important it is to hire an attorney when making such weighty decisions.
Hopefully our ideas have given you a good start on planning and writing a book that appeals to your ideal client. If you'd like further assistance, give us a call about the various book, report and white paper ghostwriting services that we offer. And don’t forget a custom drip email campaign for the offers on your website – this is a great way to remind your perfect client why you’re the right choice for them. https://www.fosterwebmarketing.com/practice_areas/law-firm-book-publishers.cfm