Marketing experts have been telling you to create unique, engaging content for years, but it's hard to know how to write great content when strategies are constantly evolving (remember keyword stuffing?). Luckily our Director of Content Operations, Lindsey Daher, joined the monthly marketing webinar to teach us how to write content that will please both users and search engines. Check out the recording to learn:
- What search engines want from your content.
- How to create a content-focused marketing strategy.
- How different content types serve different purposes.
- How to create content to satisfy the needs of every user.
As promised, here are samples to excellent, strategy-focused content:
If you prefer to listen to the podcast you can download it from iTunes or use the player below for audio.