Maybe it’s the multitude of internet scams out there, or maybe it’s just that the internet is so impersonal, but building online credibility and really reaching out to your target audience isn’t easy. You only have a limited chance to make an impression on a potential client who visits your law firm website, and how you handle your content can go a long way toward building trust and credibility—and it can have a big effect on how comfortable that client will be reaching out to you with her legal concerns!
Establishing Credibility and Trust Through Your Attorney Website Content
If it’s well-written and optimized, the content you publish on your website and social media pages can both help potential clients find you and convince them that you’re the expert to turn to with further concerns. Think about the way you reassure and build trust with a new client in your office. Your website content should seek to do the same thing—not by explaining how great your law firm is, but by answering common questions, showing you expertise in action, creating a connection, and offering guidance on what happens next.
Always keep in mind that it should be all about your client, not about you. Clients who find the answers and understanding they’re looking for on your website will be far more motivated to trust you with their legal issues in real life.
Letting Your Personality Shine Through
When you’re writing content for your site, don’t be afraid to show your human side. Start blogging regularly, skip the legal jargon, write the way you speak to clients in real life, and consider adding some attorney videos. Your content should be educational and relevant to your potential clients, but it should also give your online visitors a chance to get to know you—and what to expect when they visit your law office.
If you need help writing better attorney website content, or if you’re interested in taking advantage of our website content writing services, Foster Web Marketing has a solution for you. Reach out to our friendly content team today at 1-888-886-0939, or just fill out the convenient online contact form on this page to learn more!