You know that content is still king. You know that you need unique, compelling content to use on your website, blog, and social media pages. You know that content is driving force of your online marketing strategy. In short, you know that you need to write something! The hard part is that, once you’ve run through your first handful of ideas for writing online content, it can be tough to find something else to say. But you have to keep up the momentum if you want to grow your practice with content marketing. So, maybe you’re just getting started with your website and online content. Or maybe you’ve been writing your own content for a long time, but you’re feeling a little stuck in a rut. Either way, I’d like to share some ideas that will help you get on track and start creating the kinds of content pieces that attract and engage the clients you want to work with.
What Should Law Firms and Podiatry Practices Write About Online?
A stranger isn’t going to pull up Google and search for reasons why your law firm or podiatry practice is so great—at least, not before they’ve engaged with your brand, seen your website, or heard about you on social media. That’s why your online content needs to focus on meeting their needs and expectations, answering their questions, and showing that you are the experienced professional you say you are. Your content has to be useful, relevant, and focused on providing value to your audience!
So, if you’re stumped and having trouble coming up with topics, just remember who you’re writing for. Think about who you want to reach, and take a few minutes to define who your “perfect clients” are. What do those “perfect clients” want to read? What kinds of questions do they have? Are they looking for in-depth information from home, “snackable” content on the go, or both? Get the vision of your intended audience firmly in your mind, and use that vision to guide your content. As you do so, you’ll probably find that tons of new topics suddenly come to mind.
7 Ways to Find New Ideas for Online Content Writing
If you’ve thought about your audience and are still running out of content ideas, don’t worry. Below, you’ll find some seven easy ways to find awesome content ideas and fill your content calendar with compelling topics.
1. Develop what’s already working for you.
You can use analytics tools to identify the content on your website and social media pages that attracts the most visitors, keeps people engaged, and gets shared and linked to the most. Once you’ve identified a few of those high-performing pieces, think about how you can expand on those topics.
Can you create a great follow-up blog? Can you make those popular social media posts a regular part of your strategy? Are there sub-topics you can expand on? Do you have a case story that illustrates and personalizes the topic?
Keep working with what’s already working for you and your audience!
2. Brainstorm with AI tools.
AI tools have taken law firm and podiatry marketing by storm over the past year, and it’s no wonder. They can really streamline your content workflow and help you create great content quickly. And while AI isn’t ready to replace the expertise of human writers, it is an awesome tool for developing content topics.
For example, maybe you’re a podiatrist that wants to attract more patients for plantar fasciitis care. You can open up an AI tool like ChatGPT and enter a prompt like, “give me 10 ideas for blogs about plantar fasciitis in a helpful and educational tone.” And you’ll get an output like this:
- Understanding Plantar Fasciitis: Causes, Symptoms, and Risk Factors
- Effective Home Remedies for Plantar Fasciitis Pain Relief
- The Role of Stretching Exercises in Managing Plantar Fasciitis
- Choosing the Right Footwear for Plantar Fasciitis: A Comprehensive Guide
- How to Modify Your Daily Activities to Alleviate Plantar Fasciitis Discomfort
- Exploring Different Treatment Options for Plantar Fasciitis: Pros and Cons
- Tips for Preventing Plantar Fasciitis Recurrence After Recovery
- The Link Between Weight and Plantar Fasciitis: Managing the Impact
- Expert Advice on Using Orthotics for Plantar Fasciitis Relief
- Plantar Fasciitis and Exercise: Finding the Right Balance for Recovery and Prevention
You might not use every suggestion AI gives you, but chances are that you’ll find at least a few new ideas for your content. And if you don’t find anything the first time, you can keep trying and adjusting your prompts until you find some ideas you really love.
In 10 or 15 minutes with an AI copywriting tool, you can get a list of great topics that will fill your content calendar for months. You can even use AI tools to help draft the content!
Curious? Learn more about how to use AI copywriting tools for your law firm or podiatry practice.