How to Create and Track a QR Code With Bit.ly


Foster Web Marketing Mobile Websites | Quality Marketing Services For Lawyers And DoctorsYou've likely seen QR codes like this in magazines, newspapers, postcards, and menus. Don't be intimidated by them. They are easy to use, completely free, and a great way to drive offline marketing to your website.

First, go to http://bit.ly and shorten your link. To get the most out of any link, you'll need to give people a reason to go there, like a free book or report in exchange for some information from them. For example, we used this QR code to drive people to a page where they can register for a webinar and get a free book.

Once you have your shortened link, click "Info Page."

Quality Marketing Services For Lawyers And Doctors

 Here you will be able to access your QR code. Every link you create with bit.ly will have a QR code associated with it. Download your QR code and include it in your print marketing. You can then come back to track the results in bit.ly to see if it was a success. In this case, 12 of the 502 clicks came from the QR code, which is about 2% of the total. Not an overwhelming number, but those are 12 people that might not have known about the webinar otherwise.

Quality Marketing Services For Lawyers And DoctorsFoster Web Marketing Mobile Websites | Quality Marketing Services For Lawyers And Doctors


There are a few other things to consider when using QR codes in your print marketing. The first is to make sure users know how to scan them. Provide them with the names of free mobile apps like QRreader and ScanLife. Your potential and current clients will enjoy the satisfaction of being a part of this cool new technology, and you can employ a free marketing tool. Also, be sure that the page you send them to is mobile-friendly.  Check the bounce rate of the page in Google Analytics to see how people are responding to your landing page.

You can get more information about mobile sites by clicking here or scanning this QR code!

Are You A Lawyer Or Doctor Who Needs To Get More Clients?

If you've been trying to get more leads, more clients or patients, and you're not sure how to get there, Foster Web Marketing is here to help. Contact us online or call our office directly at 866.497.6199 to schedule your free consultation. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

Tom Foster
Connect with me
Founder|Owner, Speaker, Creator of DSS, World of Marketing Podcast Host, EOS Implementor
Be the first to comment!
Post a Comment

Get Help Now

Testimonial

Offices

Alexandria, VA Office
  • 315A Cameron St, STE A
    Alexandria, VA 22314
  • Phone: 571-290-4721
  • Fax: 703-997-1309
  • Toll Free: 888-886-0939
  • Mon-Fri: 9am-6pm
    Sat, Sun: Closed
  • Location Details
  • Directions