Back in the old days of online attorney marketing, any kind of freebie or information sheet was enough to impress. These days, most of your online audience is likely to have a hard drive that is clogged with all kinds of free ebooks and downloads from different sites. And, as unfair as it might sound, your online audience is really starting to expect more from your online marketing freebies.
How to Create a Free Offer That Is Relevant to Your Potential Clients
If you currently offer a free book or promotional item through your attorney website, you’ve already taken an excellent first step toward tempting new clients and contacts to reach out to you. Now, let’s make sure it’s up to snuff by asking the following questions:
- Is my free book offer really valuable to my potential clients? If your free book isn’t relevant to most of the clients you hope to attract, or if your free book only covers a narrow area of your practice, consider adding some more relevant choices to your available offers.
- Does my free attorney book contain enough information? Unfortunately, many free online offers suffer from a little content anorexia. If your free book is very short (more of a “report”) or seems to mostly just be a pitch for your services, your potential clients are more likely to be disappointed than delighted. Beef up your free offers with something that can be a real resource or that substantially addresses common concerns.
- Have I considered options other than a free book? If you’re having trouble coming up with a substantial and valuable book offer, think about other items that may be relevant to your potential clients. Would a First Aid kit, mobile app, or car checklist be relevant and helpful? Don’t be afraid to get creative!
If, after considering these points, you realize that your current free offer is a little thin and lackluster, it may be time to start writing and offering something more substantial or looking into a service that offers book writing for attorneys.
How to Get Help with Free Offers and Book Writing for Attorneys
If you aren’t much of a writer, or if you are simply too busy working with clients to sit down and write a book, our experienced online attorney marketing team can help you create a free book or offer that is relevant and helpful for your clients. Reach out to us today at 1-888-886-0939 to talk about your ideas, or feel free to drop us a line using the convenient online contact form on this page. We look forward to working with you and helping your law firm build an online presence that really wows your potential clients.