A new study done by Experian Marketing Services shows that, in the U.S., internet users spend 16 minutes of every online hour using social media sites. This represents 27 percent of the total time spent on personal computers. Social networking beat out shopping, email use, and entertainment. But what does this mean for you as an attorney?
It means that you better be involved in social media and, beyond that, have a plan that allows you to make the most of your social media accounts. It's not enough to get a Facebook page for your law firm and leave it at that. You need a plan, and it better be good.
4 Steps to Social Media Success
There is so much advice out there on social media for attorneys that it can be hard to decide where to start. Because of this, we have boiled down our best social media advice for attorneys into four easy-to-follow steps:
- Consider Your Audience. Before you go whole hog and set up accounts on all of the social media outlets, think about your audience. Are they the type to follow along with their favorite people on Twitter? Or are they more likely to spend time on Facebook? This, along with our #2 tip, can help you decide how to make the best use of your time on social media.
- Choose the Right Social Media Site(s). The major players in social media are Facebook and Twitter. If you're unfamiliar with any of these sites, your first step should be to check them out. Before you set up an account for your law firm, get a personal account. Use this account to get a feel for the sites, and while you're there, see if your competitors are using them. This will give you a good idea of where you need to spend your time. For example, if your top competitors are successfully using Facebook, it may be best to spend the majority of your efforts there.
- Make Goals. Now that you've picked the best site or sites for your law firm, it's time to set goals. These goals can be getting a certain number of likes or followers, increasing your referral traffic by a specific percentage, or getting a new case through your social media marketing efforts.
- Monitor Your Accounts. To see if you are achieving your goals, check on your accounts often. Use analytics to see if people are visiting your site via social media accounts, and review your accounts to see if you are getting good feedback, such as likes and comments on your posts.
Like anything worth doing, running an effective social media campaign will take some work. If social media isn't your cup of tea, consider getting help with your social media accounts. Our attorney social media team can help as much or as little as you wish. We can help you decide which sites are best for your firm, set up the accounts you need, or run your entire social media campaign for you.