For a small business like yours, saving money is one of the keys to your success. You have to know where each marketing dollar is going and always ensure that your return on investment is as high as possible. To do so, you may find yourself becoming a cheapskate.
We understand. We know that running a small business requires you to keep a close eye on your budget. But, if you want to compete with attorneys in your niche, increase your SEO power, and get on page one of Google, you’re going to need video.
We know that you may be scared by the thought of video. After all, doesn’t good video cost many thousands of dollars? It can, yes, but there are lots of ways for you to make the most of your video dollar.
Not a Budget Buster
Contrary to what many attorneys think, a law firms’ promotional videos do not need to bust the bank. There are many ways you can save when producing and marketing your videos. With a little bit of research, you can learn enough about the following video elements to successfully market your videos, saving you the cost of hiring a video SEO specialist:
When to Loosen the Purse Strings (A Little)
While you can, with time, practice, and a lot of money, produce high-quality videos for your law firm, doing so can be a waste of both time and money. When it comes to video production, it’s usually best to leave it to the professionals. Here’s why:
- Grainy Videos Drive Away Clients. When making a video for your law firm, do not settle for sub-par production values. Your internet audience demands quality video that is shot on quality equipment. Putting out a grainy video that you shot on your flip phone isn’t only a waste of time—it is likely to have a negative impact on your SEO efforts. Tip: If you don’t have a good camera, consider renting a camera or booking time in our green screen studio. Without crisp video, your videos will fail to impress your audience and advance your SEO goals.
- Lighting and Sound Are Key to a Videos’ Success. Everyone wants to save a few bucks, but if you do so by skimping on proper lighting and sound equipment, your video SEO will suffer. Nobody wants to watch a video that they can’t see or hear. If you post a crummy video where you are hidden in shadow or hard to hear, you will drive away clients. After all, if you can’t make a decent video, who’s to say you can make a case for your client in court? Tip: Follow our advice on sound and lighting techniques, or have our team shoot your video. We are obsessive about getting the sound and light perfect on each video we shoot.
- Sloppy Editing Can Ruin Good Video. Even if you shoot a high-quality video with proper sound, lighting, and video quality, the video may appear amateurish without good editing. Tip: If you have a good-quality camera, feel free to shoot the video yourself. But do consider hiring someone to edit the video for you. Editing video is a skill that takes time and practice. If you’re not ready to do your homework and learn this new skill, it’s better to pay a professional.
The Importance of Video for SEO
We cannot overstate the importance of video for SEO efforts. Depending on your local market, to rank well—or to rank at all—you must embrace video marketing. This is because Google and other search engines understand that their users value video and that, increasingly, they demand videos as part of their search results.
To help work video into your SEO strategy, please call 888.886.0939. Our attorney web video experts can help you decide the best plan for your video marketing efforts, no matter your budget.