Without a mobile site, potential clients can't easily click to call. They have to zoom in, move the screen around, zoom out, move the screen around, and zoom in again—just to find your phone number! People are simply not willing to do this. If they were on the fence about calling to begin with, they will leave your site in frustration and go with a different attorney.
Click to Call Is Crucial
With an easy-to-navigate mobile site, your number and directions to your office will appear front and center. Along with this, good mobile websites for attorneys will have a click-to-call button. This prominently displayed button will allow prospective clients to easily call from their phones and schedule a consultation.
Without it, your mobile conversion rate will suffer. The rates of mobile internet use are nearing 50%, so it is possible that, without a mobile site, you will be missing a good deal of business. This is why our law office mobile website team urges you to create a mobile site. It's good for business, and all of your competitors will have one soon enough. You do not want to be the last to embrace the technology.
Being last to create a mobile site not only puts you at a competitive disadvantage, it may hurt your page ranking. Google and other search engines are paying more attention to mobile use. When a website is optimized for both PC and mobile use, they notice.
Cons of a Mobile Site
There aren't any. A mobile site is well worth the cost and time it takes to create and launch it. Being last to embrace this trend is a risk that you cannot afford to make.
To find out more about how to create a mobile website for a law firm, call 888.886.0939 and speak with a member of our team. If you're not quite ready for that, request one of our free books. From video production to mobile sites to using Google+, Foster Web Marketing has you covered.