Appearing credible to both Google and your potential clients is a key element of effective attorney SEO, but it can be difficult to know where to get started. Here are three easy ways to increase your online credibility and improve your search engine optimization:
- Don’t use “black hat” SEO tactics. Web users these days are getting more savvy—and so is Google’s algorithm. Using underhanded tactics like keyword stuffing, hidden links, useless content, etc., is usually a one-way ticket to wrecking your credibility.
- Use high-quality images and video. Using unrelated, low-quality pictures or putting up a bunch of poorly lit webcam videos could actually hurt your credibility more than having no images at all! Make the extra effort to use high-quality image content for your viewers, and consider using a professional video team to present you as the professional you are.
- Use your content to answer questions. Content carries a lot of weight in attorney SEO, and most of your online readers are looking for answers when they find you. Taking the time to answer common questions and clarify common experiences helps establish you as the authority to turn to with legal issues.
- Pay attention to your links. Although it often goes overlooked, establishing and maintaining relevant links can be a huge boon to your online marketing efforts. Avoid paid links, spammy links, or links to and from low-quality sites so that Google knows you’re a credible site.
Does your attorney website look unprofessional or just need a little love? Reach out to our online attorney marketing team today, and let’s talk about it. Give Foster Web Marketing a call at 888-886-0939, or fill out our easy online contact form for more information.