You’ve probably heard that web video is the wave of the future in attorney search engine marketing. But is it really worth putting the time and money into hiring web video professionals when you have a webcam at home? The answer is that amateurish videos probably won’t help your law firm much, and making web video worth your time is really all about taking the time to do it correctly.
Here are some of the best ways to make web video worth the time and money you put into it:
- Think about your audience. Think about what your clients ask you most frequently or what you wish potential clients knew before coming in to see you, then work those concerns into an idea for a video.
- Film content that is clear and compelling. You want to keep your videos short and on-topic. Avoid rambling, long-winded tangents, and confusing “legalese.”
- Promote your video the right way. Work your video into your social networking, your existing attorney website, and your law firm blog. Provide a quick video alongside a longer article on important or frequent concerns. The possibilities are endless!
- Make sure your video looks polished and professional. It’s true: video production matters. Most viewers will move on rather than try to sit out a grainy webcam video or bad audio.
If you’d like to learn more about creating compelling online lawyer videos, or if you’re disappointed with the performance of your current attorney web videos, please request your completely FREE copy of our informative book, How to Get Found by the World’s Most Aggressive Internet Users and Never Miss Another Lead. And, of course, you can always reach a member of our web video team at 888-886-0939 or by filling out our easy online contact form today.