How do I include a “call to action” in my attorney marketing videos?

You already understand the importance of adding a call to action to your written web content to encourage your readers to reach out to you, but how do you add a great call to action to your web video? This is a great question because, sadly, many businesses forget to add a call to action to their web videos and sometimes leave potential customers hanging, unsure where to go next for help.

Don’t make the same mistake by leaving your potential clients hanging after they’ve watched your relevant and engaging video. Here are a few easy ways you can incorporate a great call to action into your attorney web videos: 

  • Ask your viewer to call. It seems obvious, but you might be surprised how often it’s overlooked. Consider verbally encouraging your viewer to call or visit your website for more information or a consultation.
  • Feature your website and phone number on the screen. Take advantage of the visual medium by placing your phone number and URL on the screen for your viewer to see.
  • Add video annotation with a link to your site. Some video sharing sites, like YouTube, allow you to annotate videos with an overlay. Consider adding a link to a relevant landing page on your website or to your online contact form. 

If you would like to talk about more ideas for adding an effective call to action to your attorney marketing videos, speak with our online attorney marketing team today. You can reach us at 1-888-886-0939 or by filling out the easy online contact form on this page to learn more. 

Tom Foster
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Founder | CEO

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