While both “white hat” link building techniques and “black hat” link building techniques are, when it comes right down to it, about getting more links for your attorney website, there is a really distinct difference. That difference has to do with the quality of the links you are getting.

“Black Hat” Link Building

If you are trying to trick Google into believing your attorney website is popular with paid links and spam, then you are probably engaging in “black hat” practices. This might include submitting your website to a link farm, spamming other blogs with links to your site, or submitting spammy content to low-quality directories.

“White Hat” Link Building 

On the other hand, if you naturally are creating links and reaching out to your readers, then you are probably engaging in “white hat” practices. The idea is to focus on creating content people want to read and share, creating relationships with sites that are relevant to yours, and targeting the types of audiences who can benefit from the content you offer.

If you need help with link building for lawyers or just want to step up your SEO game, speak with the online attorney marketing professionals at Foster Web Marketing. Just give us a call today, or fill out the quick online contact form on this page for more information. Don’t forget to request a complimentary copy of our helpful book, 7 Biggest Mistakes Lawyers Make With Their Web Marketing That Cost Them Millions in Cases, Clients, and Profits.

Is Your Law Firm Or Medical Practice Website Getting Enough Exposure? Foster Web Marketing Can Help With Our Search Engine Optimization (SEO) Services  

Are you concerned that your website isn't pulling in enough traffic to keep you swimming in leads? Do you need help with SEO for your legal or medical website? If so, Foster Web Marketing can help! Please contact us online or call our office directly at 866.497.6199 to schedule your free consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

Tom Foster
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Founder|Owner, Speaker, Creator of DSS, World of Marketing Podcast Host, EOS Implementor