I’m not really sure about the difference between “white hat” link building and “black hat” link building. Aren’t they both just about getting more links for my attorney website?

While both “white hat” link building techniques and “black hat” link building techniques are, when it comes right down to it, about getting more links for your attorney website, there is a really distinct difference. That difference has to do with the quality of the links you are getting.

 

“Black Hat” Link Building

 

If you are trying to trick Google into believing your attorney website is popular with paid links and spam, then you are probably engaging in “black hat” practices. This might include submitting your website to a link farm, spamming other blogs with links to your site, or submitting spammy content to low-quality directories.

 

“White Hat” Link Building

 

On the other hand, if you naturally are creating links and reaching out to your readers, then you are probably engaging in “white hat” practices. The idea is to focus on creating content people want to read and share, creating relationships with sites that are relevant to yours, and targeting the types of audiences who can benefit from the content you offer.

 

If you need help with link building for lawyers or just want to step up your SEO game, speak with the online attorney marketing professionals at Foster Web Marketing. Just give us a call today, or fill out the quick online contact form on this page for more information. Don’t forget to request a complimentary copy of our helpful book, The 5 Biggest Mistakes 99% of Lawyers Make with Their Websites.