The misconception that LinkedIn is just a résumé site keeps many lawyers from taking advantage of this important social media platform. In actuality, LinkedIn offers a number of ways to connect with users and bring in more contacts and clients. Here are a few things that LinkedIn can do for you and your law firm:
- Increase your search engine optimization. LinkedIn profiles tend to rank highly in Google searches. Your profile also allows for links back to your attorney website. This makes it easier for potential clients to find and connect with you.
- Connect with your clients. Taking advantage of LinkedIn’s events and groups means connecting with like-minded people and making it easy to promote events and meet with others.
- Allow for recommendations. The recommendation function is something you won’t find on any of the other major social media sites. Both your peers and your clients can give you a recommendation, which makes you look good in front of potential clients.
If you need help taking advantage of LinkedIn’s features, or if you’re new to social media for attorneys, speak with the online attorney marketing experts with Foster Web Marketing today. We’d be happy to discuss your goals and how social media marketing fits into your overall online marketing plan.
For more information, don’t forget to request your FREE copy of our must-read book, Social Media Marketing for Attorneys That Finally Gets You the Cases You Want. Just give us a call at 888-886-0939, or fill out our quick online contact form.