You’ve Got Questions About Writing a Book for Your Business; We’ve Got Answers!

We encourage you to browse through our responses to the questions we get asked most about writing free website offers and books. Questions range from “Is it a good idea to have a ghostwriter write my book?” to “Do you have any tips for writing an interesting title for my e-book?”

If you have a question that isn’t answered here, please fill out a contact form with your question or call us at 888-886-0939. We’d love to help you make the best choices for your next promotional book or free offer.


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  • I want to offer a free book on my law firm’s website. What should it be about?

    How to choose a topic for your attorney book

    These days, most of your online audience is likely to have a hard drive that is clogged with all kinds of free e-books and downloads from different sites. And, as unfair as it might sound, your online audience expects more than ever from your online marketing freebies.  

    We are not saying you shouldn’t write a book and offer it on your website for free—quite the opposite actually. We’re just saying your book needs to meet the needs of your potential clients and the needs of your law firm, and it all starts with the topic you choose.

    Your Topic Should Be Relevant to Your Potential Clients

    You are writing a book to attract more of the kinds of cases and “perfect clients” you want. That means your topic planning for your book needs to start with what is most relevant to that audience.

    Think about who you want to reach and what you can share with them that will be valuable and relevant to their lives. If your free book isn’t relevant to most of the clients you hope to attract, then they probably won’t download it, even for free. Why would they?

    Instead, you need to focus on why they are visiting your website or searching for your law firm and what matters to them:

    • Choose a topic that helps your readers handle a crisis. For example, a personal injury lawyer might write about what to do at the scene of an accident. A criminal defense lawyer might write about what you should do after your loved one is arrested, or an estate planner might address what to do after a loved one’s death. Aim to provide the information your perfect clients need at the point of crisis, and they will remember that you had the answers they needed in a difficult time.
    • Choose a topic that makes the legal process easier. Walk your readers through a common legal process in your practice area. For example, you might give a timeline and more information about how a personal injury case proceeds in your state or talk about the steps in bankruptcy and loan modification. The idea is to break down complex legal topics into digestible—and truly useful—information that addresses what your potential clients face.
    • Choose a topic that focuses on a specific segment of your audience. If you have more than one practice area, it’s hard to come up with a topic that will be truly relevant to everyone. If you have a broad practice area or highly varied client base, it’s hard to speak to everyone’s needs. By choosing a topic that focuses on one niche, practice area, or portion of your audience, you deliver the most relevant information to exactly the right people. Think “A Woman’s Guide to Divorce” or “What You Need to Know After a DUI.”

    Your Topic Should Be Interesting to Your Potential Clients

    When was the last time you enjoyed a boring book? Relevance is crucial, but you don’t want to make your potential clients wade through a bunch of dry information or boring definitions to get the information they need. A boring book is not an effective conversion tool!

    You’ll attract more readers and make people happier if you can present relevant information in an intriguing, exciting, or interesting way:  

    • Choose a topic that expands upon current news and events. Is there a big story or trend that relates to your area of law? Have there been recent changes to the law that people need to know about? Has a case related to one of your practice areas had a lot of media coverage? People are probably already curious about these kinds of topics, so a book that explains or expands upon popular subjects in accessible language can be a huge draw. For example, you can use your book to explain why a prescription drug was recalled, how a change in tax laws affects your estate planning clients, or the lessons your potential clients can take from a trending story.  
    • Choose a topic that offers “insider” knowledge. Some of the most irresistible book topics give readers a unique peek into a particular process or industry. That kind of “insider” information not only establishes you as an authority on the subject, but it also helps your readers orient to the topic and avoid making “rookie mistakes.” For example, you might write about “5 Secrets of the Hail Insurance Industry Revealed” or “Why Injured Patients Don’t File Medical Malpractice Claims.”
    • Choose a topic that highlights what you do best. Every law firm is unique, so focus on what makes you stand out. Are you the go-to person for a certain kind of case? Do you have expertise in an unusual area or with a highly specific client base? Do you have a unique point of view you can share with your potential clients? Choose a topic that shows you as the authority you are and offers a glimpse into why your law firm is different. This is a great place to use stories of past clients and cases to bring your book to life and illustrate important points for your readers.

    Your Topic Should Be Robust Enough to Warrant a Book

    When looking for topics that are both relevant and interesting, it’s easy to end up with ideas that are a little too narrow to warrant a whole book on the subject. If your free “book” is very short or seems to mostly just be a pitch for your services, your potential clients are likely to be more disappointed than delighted.

    Don’t be tempted to just “pad” thin information with useless information for the sake of the word count. If you can’t write enough useful, unique information on your original topic to come up with a 30-page book, you might consider combining several related topics or publishing the shorter document as a “guide” or “report” instead.

    If you’re having trouble coming up with enough for a substantial and valuable book offer or guide, you might also think about other kinds of free offers that are relevant to your potential clients and can reinforce your core message. Would a first aid kit, mobile app, checklist, or other offer be relevant and helpful? Don’t be afraid to get creative!

    Partner With a Marketing Team That Understands Free Offers and Book Writing for Attorneys

    If you’re having trouble coming up with a topic for your book, our book writing services team loves brainstorming ideas from scratch and talking through clients’ ideas. We can even partner with you to create a book that will be a great resource for your potential clients and make you look like the professional you are. You don’t have to have it all figured out before you come to us!

    Ready to see how a book can change the way you market your law firm but don’t want to do it all yourself? Don’t miss out on this rare opportunity to get a book written for you and see all the marketing parts in motion for your success. With a Practice Expansion Campaign, you can get focused on your perfect clients in one practice area, get a book written that will attract their attention, and build a strategy that keeps that investment working for your law firm.

  • How should I promote the ebook written for my law firm?

    Every way you can! If you just finished writing and publishing your book, you're proud—and you should be. Use the following vehicles to get the word out about your law firms' ebook:

    • Embrace social media. Using your accounts on Google+, Facebook, Twitter, and other social media sites to promote your book is a great idea, but don't overdo it. The last thing potential clients—or your friends and associates—want is to hear about your book every hour of every day. So highlight your newest book for a while and then move on.
    • Include it in your newsletters. Be sure to mention your latest book or legal guide when you send out your newsletter. Don't forget to remind everyone that it's free!
    • Make it your call to action. Deciding the best way to phrase a call to action at the end of a blog or library article can be difficult, so consider using your book as a call to action. It seems like less of a hard sell, and potential clients will appreciate that.
    • Feature it on your website. Using DSS, it's simple to add new books or offers to your website. Ensure it's on each relevant page.  

    Let us help you get the word out. Call 888.886.0939 to speak with a member of our book writing and promotion team. From brainstorming ideas to publishing your book, we can help make the process not only painless, but fun. Yes, fun! Harness the power of a free book offer, and call today.

  • It doesn’t seem like many people are downloading my free attorney ebook. What am I doing wrong?

    If you are already offering a free attorney ebook on your website, you’ve already taken a huge step and probably have most of the really hard work out of the way. However, if it just doesn’t seem like you’re getting much interest in your free book offer, ask yourself the following questions: 

    • Do people know about your free attorney ebook? You can’t expect people to get excited about a book they don’t know about. Remind your potential clients about your book on your website, in your blog, through your newsletter, or anywhere else you have contact with potential clients.
    • Is your free book offer relevant to your potential clients? If your book focuses on probate law, but most of your practice is devoted to divorce law, potential clients who find your book may not be interested because it doesn’t address their concerns. 
    • Does your free book offer suffer from thin content? If your book is very short or only contains a pitch for your law office, then clients may not find it useful or worth the download. Consider expanding and improving your free book offer or adding short guides. 
    • Is it easy to request your free book? If your website visitors can’t immediately find a way to request your book, they probably won’t keep digging. Make sure you have clear links to your offer page and incorporate an easy order form. 

    If you need help writing an ebook to offer on your attorney website, or if you have a draft that could use a little love, reach out to the experienced content writing team at Foster Web Marketing today! Feel free to give us a call at 1-888-886-0939, or just fill out the convenient online contact form on this page for more information!

  • Is it okay to contact your content writing team with a rough draft for my attorney ebook?

    Of course! Our attorney book writing team would be happy to help you develop a draft, expand your ideas, and create an attorney ebook you can be proud to offer on your website. No matter what stage of the writing process you’re in, access to a talented book writing and editing team can be invaluable—especially if you’re a busy professional with multiple other demands on your time. 

    At Foster Web Marketing, we would be happy to work with your:

    • Outline and/or notes. If you’re still in the planning stage and only have an outline or a few notes and ideas, we’ll love to talk with you about your vision for the book and how we can help flesh out your ideas. 
    • Rough draft. Whether your rough draft still needs an ending or just needs a quick proofread, the online book writing team with Foster can take off the rough edges and give it a fine polish. And you can remain as involved—or uninvolved—in the process as you prefer. 
    • New book project. Whether you’ve decided to scrap your draft or just want to create a series of offers, our content writing team can help you come up with relevant ideas—and we can even write it for you under your direction!

    If you need help writing an ebook to offer to your potential clients, or if you just need help finishing a book you’ve started, our friendly attorney book writing team would be happy to talk with you. Feel free to give us a call today at 1-888-886-0939, or simply fill out the easy online contact form on this page to learn more!

  • What is the process of writing an attorney ebook with Foster Web Marketing?

    At Foster Web Marketing, we believe that attorneys should have the opportunity to be as involved (or not involved) in our marketing services as they wish. While some lawyers will bring us an almost-finished book or guide to edit, we understand that other attorneys would like us to take the reins on the project from beginning to end. Still, there is a general process that we follow no matter your chosen involvement level:

    • You choose the topic or topics for your legal guide. (We can provide guidance and suggestions if you wish.)
    • You meet with our marketing team and writer to discuss the details of your book.
    • We write a first draft of your guide based on the decisions made at the meeting.
    • You read the book and let us know what you would like added, removed, expanded, or changed.
    • We send over a second and possibly final draft of your book.
    • We perfect the book’s layout and design an effective cover to post on your website.
    • You read the book one last time and make final changes.
    • We add the book to your attorney website along with copy, banners, and buttons.

    Are you ready to get started with the process and add great free offers to your lawyer website? Call our marketing and book writing team today at 888-886-0939.

  • Is it always a good idea to hire a ghostwriter for an attorney e-book, or is it better to write it myself?

    It certainly doesn’t hurt to hire a ghostwriter for an attorney e-book, but we understand that there are many reasons why you might want to try to write it yourself. If you have both the time and inclination, we encourage you to try your hand at writing your own book – especially if you already engage in a lot of online content writing for your law firm’s website. 

    Here are just a few common reasons you might decide to write your own attorney e-book:

    • You practice in a very specific or complicated area of law. You know your practice best, and you can use your book to showcase your expertise in a specific area.   
    • You enjoy the writing process. Some people just enjoy writing, and the process comes easily to them. If this sounds like you, it may be more rewarding to try writing your own book.
    • You prefer to have complete control. If you have a very clear vision of what your book should accomplish and prefer to take the reins, then taking an active hand in the writing process is a great idea. 

    Book writing doesn’t have to be an all-or-nothing decision, however. With our attorney book-writing services, you can have as much or as little control as you’re comfortable with and still end up with a professional final product. We can even help with the editing and formatting processes when the writing is done!

    For more information about hiring a ghostwriter for an attorney e-book, please give us a call at 1-888-886-0939 or fill out our easy online contact form today. 

  • Can I use your attorney book-writing services to help me finish an attorney e-book I’ve already started to write?

    At Foster Web Marketing, we understand that writing an e-book to offer on your website can be an overwhelming task. This is especially true for busy lawyers and other professionals who may possess the skills and knowledge to write effectively, but who simply do not have time to complete a polished final product. If you’ve already started writing your book and find yourself unable to finish it, you may want to enlist professional help rather than letting your ideas gather dust. No matter where you are in the writing process, we offer attorney book-writing services to suit your needs. 

    How Our Online Content Writing Team Can Help You With a Partially Finished Attorney E-Book

    • I’ve jotted down some ideas. The online content writing team with Foster Web Marketing would be happy to talk about your ideas and help you narrow down your topics and clarify your goals. 
    • I have a pretty solid outline. Hiring a ghostwriter to flesh out your ideas can save you a lot of time, especially when you already have a clear idea of what you want. 
    • I’ve written a few chapters. We’d be happy to take a look at what you’ve written and offer as little or as much as you need to turn it into a finished product. 
    • It’s actually almost done. We have a team of skilled editors who can polish your manuscript and handle all the final touches. And we can help you format and upload your attorney e-book to share with your potential clients!

    If you’d like to learn more about our attorney book-writing services, please give us a call today at 1-888-886-0939, or fill out our easy online contact form for more information. And, if you’d like to learn more about writing great content for the Web, request your FREE copy of our informative book The Secret to Content That Gets You Cases, Plain and Simple.

  • How much should I prepare before I meet with your attorney ghostwriting team?

    Although we’re happy to work with you at any stage of the attorney book writing process, there are a few pieces of information that will help us get started more quickly. Before your meeting, think about your answers to these questions:


    • Do I want to create a single book or a series of books?
    • Do I know what I want the book to be about, or do I need help coming up with ideas?
    • Do I have a timeline in mind for publication?
    • Do I want the tone of my book to come across as friendly, caring, aggressive, or formal?
    • Do I already have some resources or written content I’d like to incorporate?


    Jot down your answers to these questions and any additional concerns you may have, and be ready to talk about it with our attorney ghostwriting team. We’ll help you clarify and expand your ideas and set you up with a professional writer who can make those ideas a reality.


    Need more writing help? For more information about creating great content for your potential clients, take a look at our own FREE book for attorneys, The Secret to Content that Gets You Cases, Plain and Simple. This important resource will help you write better content for your online audience and really reach out to your potential clients.


    And, as always, if you need a hand with any part of book writing for lawyers, give our attorney ghostwriting team a call at 1-888-886-0939 or use our quick online contact form.

  • Is it wrong to have an attorney website book ghostwritten for you?

    Some people are under the misconception that, when it comes to writing lawyer ebooks – or any kind of book – hiring a ghostwriter is cheating or untruthful. However, this is simply not the case. Unfortunately, some people confuse ghostwriting (when someone helps you put your ideas into words) with plagiarism (when someone steals writing and calls it their own). The truth is that ghostwriting is widely accepted in the publishing industry and used by many experts and non-fiction writers.


    Large numbers of books are ghostwritten – including many best sellers – especially when the author is an expert in something other than writing. In addition, readers are educated enough about ghostwriting to understand that attorneys and other experts often don’t have the free time or the background to write a long-form publication. Ghostwriting is simply a way to transform your ideas into words on a page with the help of a writing professional who can help you organize your thoughts, clarify your points, and ultimately help your reader.


    Would you like to add informative, unique attorney ebooks to your website, or do you just want to learn more about book writing for lawyers? Meet with a professional writer at Foster Web Marketing and share your vision. Call us today at 800.886.0939 to learn more.

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