You’ve Got Questions About Writing a Book for Your Business; We’ve Got Answers!

We encourage you to browse through our responses to the questions we get asked most about writing free website offers and books. Questions range from “Is it a good idea to have a ghostwriter write my book?” to “Do you have any tips for writing an interesting title for my e-book?”

If you have a question that isn’t answered here, please fill out a contact form with your question or call us at 888-886-0939. We’d love to help you make the best choices for your next promotional book or free offer.


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  • What should my book be about?

    Your book or guide should be about a subject that interests your target market. It should be:

    • Unique
    • Well written
    • Interesting
    • Informative
    • Eye-catching

    Nobody wants to read a boring, poorly written book, so keep it fresh and impeccably written.

    Book Topics That Tantalize

    The topic of your book should address the needs of a very specific type of client. It should speak to a certain set of people in a way that no other offer or article does. To help inspire you, we've written a few examples:

    • Personal injury attorneys: The Secret to Beating Your Insurance Company After a Milwaukee Car Accident
    • Family law attorneys: A Woman's Guide to a Successful Divorce in Ohio
    • Estate planning attorneys: Beware! Choosing the Wrong Executor for Your Will Could Leave Your Family in Dire Straits  
    • DUI attorneys: The Five Best Ways to Mess up Your DUI Case and Go to Jail
    • Bankruptcy attorneys: Bankruptcy or Debt Management? A Step-by-Step Guide to Making the Right Choice for Your Family
    • Immigration attorneys: La Clave Para Proteger Sus Derechos Como un Immigrante Mexicano. Create guides for each of the languages spoken by your typical clients, Spanish was just used here as an example.

    Bigger Isn't Always Better When Writing a Book

    You need to think hard about the length of your free offer. Books and guides for attorneys have very different purposes. When deciding whether to write a guide or a book, consider the following:

    • Guides are short and sweet. A guide is much shorter than a book. They are a good idea when you want to cover a subject that is important but not book-worthy. You can offer these as a PDF file, to be sent via email. We call guides "lead generators" because they help you gather emails for future drip campaigns and newsletters. Tip: Just like the guide itself, the order form should be brief. All the requester needs to provide is a name and email address. This will encourage more people to request your offer as they don't have to give a lot of information.
    • Books are long and strong. If you write a book—generally anything over 30 pages is considered a book—you are looking to impress and inform. A book is something that will only be read by people who are serious about remedying their legal situation or people in the media who are looking for interviews. So a book is for attorneys who want to superstars, want to show that they know their stuff, and are able to speak with expertise about their area of practice. Tip: The contact form for your book will be longer since the requestor is getting a hard copy and is more likely to be okay with giving you more information. The good thing about a longer form is that you get a physical address and an email address. This way, you can send a thank-you note and marketing materials to his or her mailbox and inbox.

    At Foster Web Marketing, we offer specialized attorney book writing services. From books to guides, we can create free offers that attract attention and dramatically increase your conversation rates. Call 888-430-8377 to see what our team of exceptional writers can do for you. 

  • Is it okay to include images in my book?

    It's more than okay; it's encouraged!

    Images are a powerful tool. We often talk about the power of images on your website and the types of images you should be posting on social networks. However, images are also an integral part of the free book or guide you offer on your law firm’s website. In your book, images are an excellent way to make a point or highlight important information. Examples of images to use in your free offer include:

    • Graphs
    • Charts
    • Photographs
    • "Clip art"

    Choose Images Carefully

    The right image at the right time can make your book more effective. However, the wrong image can distract the reader and make your book or offer appear cheap and cheesy. Too many images are worse than too few, as they can be confusing and can clutter a page.

    Therefore, you have to choose carefully when selecting images for your book. A good idea is to write the text first, and then decide where you want images to appear. If, while writing, you think an image would drive home an important point, note it and look back on these notes when you are finished.

    If it still feels right to place a graph or image near the text, go for it! As with any writing project, be sure that someone—preferably a person experienced in editing—looks over your book. They can help ensure that the images you choose fit just right and help clarify the thrust of your message.

    For help with book writing for attorneys, call 888.886.0939. We can help edit your final draft and choose the best images for your book, or we can start from scratch and ghostwrite a book for you; the choice is yours.

  • Should my book offer or legal guide include a call to action?

    Your book can and should contain a call to action—but just one, near the end. Even this should be a soft call to action. As in, "If you would like to learn more about how to protect yourself from foreclosure, call 1.888.888.8888 and speak with one of our experienced attorneys."

    This way, the reader has your phone number and knows that you are ready to help. It extends the thrust of the book and reinforces that this law firm knows what they are talking about and can help me with my legal troubles. 

    Nobody Likes a Hard Sale

    A book can make a sale without the used car salesman push. You don't want your book to sound like a sales pitch. You want to offer up useful information, give your phone number, and allow potential clients to make their own decision.

    If each chapter or each page includes a hard sale, readers will toss it to the side. After all, they requested the book to learn more about their specific legal needs—not to get a lecture about why your law firm is so awesome.

    Awesome attorneys don't have to say that they are awesome. Their knowledge speaks for itself. This is why a book is an excellent marketing tool for lawyers. It shows that the attorney is a true expert in his or her field and that he or she is willing to share knowledge—even give it away for free—just to ensure that the rights of the people are protected. 

    If you need help during any part of the legal marketing book writing process, call 888.886.0939 to speak with a member of our team. We can help you achieve your dream of a successful law firm.   

  • How should I promote the ebook written for my law firm?

    Every way you can! If you just finished writing and publishing your book, you're proud—and you should be. Use the following vehicles to get the word out about your law firms' ebook:

    • Embrace social media. Using your accounts on Google+, Facebook, Twitter, and other social media sites to promote your book is a great idea, but don't overdo it. The last thing potential clients—or your friends and associates—want is to hear about your book every hour of every day. So highlight your newest book for a while and then move on.
    • Include it in your newsletters. Be sure to mention your latest book or legal guide when you send out your newsletter. Don't forget to remind everyone that it's free!
    • Make it your call to action. Deciding the best way to phrase a call to action at the end of a blog or library article can be difficult, so consider using your book as a call to action. It seems like less of a hard sell, and potential clients will appreciate that.
    • Feature it on your website. Using DSS, it's simple to add new books or offers to your website. Ensure it's on each relevant page.  

    Let us help you get the word out. Call 888.886.0939 to speak with a member of our book writing and promotion team. From brainstorming ideas to publishing your book, we can help make the process not only painless, but fun. Yes, fun! Harness the power of a free book offer, and call today.

  • Do you have any tips for writing an interesting title for my free lawyer ebook?

    Of course we do! After all, our writing staff not only produces the content for lawyer websites, we also write books.

    To begin with, ask yourself the following questions:

    • What in-depth information are people looking for that they can't get on my website?
    • What questions do I get asked over and over again?
    • Which practice area do I want to focus on?

    With answers to these questions in mind, start writing down titles. They can be long and should pique the interest of anyone who reads them. Consider adding in phrases such as "secrets revealed," "top tips," and "you wouldn't believe." It's nearly impossible for people to resist reading more when the promise of secrets, money-saving tips, or juicy information is offered.

    Living Up to the Hype

    An exciting title is well and good. But, if the content of your book is boring, the best title on Earth won't save it from being set down or tossed out. You have to continue to engage your reader.

    The idea is to offer the complete package. From title to the final chapter, your book is a representation of you. If it's well written and interesting, potential clients will view you as an expert in your field. However, if it's sloppily done and poorly written, they will assume the same of your legal services and move on to your competitor.

    We can help ensure that your book is a success. Call 888.886.0939 to find out more about how we can assist you in writing and publishing an attorney book that impresses readers and scores you more clients.  

  • It doesn’t seem like many people are downloading my free attorney ebook. What am I doing wrong?

    If you are already offering a free attorney ebook on your website, you’ve already taken a huge step and probably have most of the really hard work out of the way. However, if it just doesn’t seem like you’re getting much interest in your free book offer, ask yourself the following questions: 

    • Do people know about your free attorney ebook? You can’t expect people to get excited about a book they don’t know about. Remind your potential clients about your book on your website, in your blog, through your newsletter, or anywhere else you have contact with potential clients.
    • Is your free book offer relevant to your potential clients? If your book focuses on probate law, but most of your practice is devoted to divorce law, potential clients who find your book may not be interested because it doesn’t address their concerns. 
    • Does your free book offer suffer from thin content? If your book is very short or only contains a pitch for your law office, then clients may not find it useful or worth the download. Consider expanding and improving your free book offer or adding short guides. 
    • Is it easy to request your free book? If your website visitors can’t immediately find a way to request your book, they probably won’t keep digging. Make sure you have clear links to your offer page and incorporate an easy order form. 

    If you need help writing an ebook to offer on your attorney website, or if you have a draft that could use a little love, reach out to the experienced content writing team at Foster Web Marketing today! Feel free to give us a call at 1-888-886-0939, or just fill out the convenient online contact form on this page for more information!

  • Is it okay to contact your content writing team with a rough draft for my attorney ebook?

    Of course! Our attorney book writing team would be happy to help you develop a draft, expand your ideas, and create an attorney ebook you can be proud to offer on your website. No matter what stage of the writing process you’re in, access to a talented book writing and editing team can be invaluable—especially if you’re a busy professional with multiple other demands on your time. 

    At Foster Web Marketing, we would be happy to work with your:

    • Outline and/or notes. If you’re still in the planning stage and only have an outline or a few notes and ideas, we’ll love to talk with you about your vision for the book and how we can help flesh out your ideas. 
    • Rough draft. Whether your rough draft still needs an ending or just needs a quick proofread, the online book writing team with Foster can take off the rough edges and give it a fine polish. And you can remain as involved—or uninvolved—in the process as you prefer. 
    • New book project. Whether you’ve decided to scrap your draft or just want to create a series of offers, our content writing team can help you come up with relevant ideas—and we can even write it for you under your direction!

    If you need help writing an ebook to offer to your potential clients, or if you just need help finishing a book you’ve started, our friendly attorney book writing team would be happy to talk with you. Feel free to give us a call today at 1-888-886-0939, or simply fill out the easy online contact form on this page to learn more!

  • How long should my attorney book or free legal guide be?

    Generally, your free lawyer book or legal guide should simply be as long as it needs to be to clearly convey the information that your reader is looking for. Don’t try to draw out a subject unnaturally, and don’t cut out vital information just to make a book shorter. However, you should note that you may wish to call any document shorter than 20 or 30 pages something other than a “book” so that your audience isn’t disappointed by its length. For shorter projects, choose a word like “guide.”

    If you are writing a book-length guide—anything over 30 pages or so—make sure that you break up large blocks of text with chapters, subheads, bulleted points, graphics, and pull-out quotes. Even if your book is long, it should be easy on the eyes, easy to flip through, and easy to read out of order.

    If you are writing a shorter book—anything under 20 pages or so—be sure to say so when advertising the download on your website so that readers know what they are getting. You may also want to include a general outline or table of contents on the landing page so that readers understand what information is included in the book.

    At Foster Web Marketing, we can help you create a book or guide of any length that you can share with potential clients and offer on your lawyer website. Get started today by calling us at 888-886-0939.

  • How do I write a great conclusion for my attorney book or legal guide?

    The conclusion to your legal guide or attorney ebook is especially important because it is the last thing that a person will read before deciding whether or not to call your office and consider your legal services. How do you get your reader to contact you after finishing your book?

    The single most important aspect of writing a great conclusion is including a call to action – an invitation for the reader to continue their relationship with you by calling, emailing, or stopping by your office.

    At the end of your book, begin by summarizing your points and reviewing the big picture – they have a legal problem, and you are knowledgeable an experienced enough to help them fix the problem. The conclusion is also a good time to let your readers know that every situation is different and that the best course of action is to discuss their legal needs in detail and in person with an attorney. Then offer your contact information in a variety of ways:

    • Phone number (toll free, local, or both)
    • Email address
    • Website address
    • Physical address (and directions)
    • Facebook page
    • Twitter handle

    Remember that different readers will have different preferences about how to get into contact with you.

    Do you need assistance with writing or editing a book for your attorney website? Call Foster Web Marketing today for help from our legal writers: 888-886-0939.

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