Don’t Wonder About the Cost of Video Production, Just Ask!
As manager of a small business you have to keep a laser focus on your budget, and we get it! After all we are a small company, and we never make a move without deciding where our money is best spent.
Our FAQ section is filled with answers to the questions we get ask the most: questions about the cost of video production, how to get the most of every video you make, and more. If you scroll through and don’t find your question listed, be sure to call 888-886-0939. We would love to give you the answers you seek.
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How do I choose good topics for my website videos?
Putting almost any kind of video on your attorney website, social media sites, and YouTube can potentially add power to your marketing strategy. However, the real magic of video marketing comes into play when your videos compel people to watch, connect, take away something of value, and share your video content with their friends and families.
When done right, even one great video can go a long way to spread the word about your law firm!
Do you hit a roadblock when you try to think of topics? Are you having trouble figuring out what people are interested in or why they would care what you have to say? The trick is to step outside yourself and explore what's going on around you and what's of interest to your clients.
Ready to get started?
14 Ways to Find Inspiration for Your Website Videos
- Look at your existing content. You have already put the time and effort into blogs and articles for your website, so why not expand on that same information for a video? You could summarize a longer article, share a relevant anecdote, answer a relevant question, or explore one aspect of the article topic.
- Ask your staff. Few resources are as good as the people who work directly with your clients, day after day. Even if you’re stumped for ideas, your paralegals, legal assistants, and other staff members are probably harboring a wealth of ideas for video topics that would be helpful to your new and potential clients.
- Ask your clients. The people you serve are often overlooked as potential resources for video and content ideas. Since you are trying to go after people exactly like the clients you already help, who better to ask an opinion of than your existing clients? They will be able to give you insight on what they were looking for in a law firm and what they think would interest potential viewers. They can also tell you what they think would not work, which could end up saving you time and money in the long run.
- Check out your competitors. We aren't saying you should shoot word-for-word copies of your competitors’ videos, but it doesn’t hurt to look at what they’re doing to attract new clients. The bonus is that, by browsing through what has been tried by others in your region and industry, you are bound to come up with your own ideas or angles for compelling videos.
- Check out the news. Current news stories are great bases for videos, especially when you can easily make a connection between the cases your firm handles and what is going on in the world today. Done properly, that connection will position you in your viewers' minds as an authority in your field. Video is also easily picked up by news outlets, giving you a chance to really expand your reach.
- Answer and explain. This is one of the most basic and foundational ways to come up with video ideas that will connect you with more great clients and cases. Think about the most frequent questions you hear from your clients and potential clients, then try answering those questions on video. You could also explain a common legal issue in layman’s terms, talk about an important change in the law, or share clear information that will help potential clients with their concerns.
- Brainstorm from magazine headlines. Catchy magazine titles and stories can give you tons of ideas, as long as you are thinking far enough outside of the box to apply it to your own practice. For example, the headline, “Top 10 Must-Have Beauty Products to Use This Summer” can easily be transformed into, “Top 10 Must-Have Insurance Tips for Your Summer Vacation Home.”
- Debunk a myth. When researching a legal issue, many potential clients land on your website with common misconceptions about what attorneys are like, how much their case is worth, how the legal system works, etc. By using video to debunk these myths and inform your viewers, you save your visitor time and erase common doubts. These kinds of videos not only give vital information to your viewers, they also establish you as someone who has vital information to give in the first place.
- Give a tour. When you welcome guests into your home, you show them around. Welcoming online visitors to your website should be no different. Create a video that is a tour of the most useful pages on your attorney website or give them a behind-the-scenes tour of your office.
- Introduce yourself. Unlike text, video is instantly personal: viewers will see what you look like, how you sound, and what your personality is like. Take a few minutes to tell your viewers about yourself, why you became an attorney, and why you love being a lawyer. Share a few facts about your law office. Talk about your mission and mindset, or simply spend a moment welcoming your visitors and letting them know what you’re about.
- Try a series. Create a series of short videos that all address facets of a particular topic or that continue a popular discussion that started on your website or social media pages. If you really love making videos for your law firm, you might even consider starting a video blog. You can address current events that relate to your clients, talk about upcoming events, or just answer a weekly or monthly question!
- Connect with others and deepen relationships. Web users love to share videos that help them connect with others, and they love to watch videos from people and brands that they feel a connection with. Think about how your information and expertise can help your users reach out to other people with similar issues, and let your personality and passion show while you do it. When you think about your audience and are willing to share what you do best, you can make a lasting personal connection with your viewers.
- Create emotional impact and/or raise awareness. The stories of your past cases and clients help people connect emotionally with the information you share. Showing your dedication to raising awareness about the issues that are important to both you and your clients makes an impact that brings people together. While people sometimes have trouble retaining technical or complex information, they will usually remember the emotional impact of what you shared—and come back for more.
- Call your viewers to action! Don’t forget to include “calls to action” in your videos, just like you do in your written content and emails. For example, use your videos to let your viewers know that they can give your office a call anytime with questions, that they can check out your new book, or that they can use your contact form to schedule an appointment.
Need more ideas on how to come up with effective website video content? Call Foster Web Marketing at 888.886.0939 to start a conversation with our team—or choose your on-site video shoot package, and let’s get started right now.
Are video testimonials better than written testimonials?
Yes, video testimonials are better than written testimonials. It has been shown, time and again, that video testimonials perform better on websites, converting at much higher rates than written testimonials. But why?
Easy Isn't Always Best
Text-format testimonials are much easier to gather and display, I'll give them that. However, this is exactly why they are often perceived as disingenuous. To a wary buyer, there is no proof that you didn't invent a testimonial and post it to your site. The problem is compounded when testimonials are anonymous or initialed. Without details, such as a photo, title or company, these testimonials can be seen as manufactured—even if they're legitimate.
Video testimonials, on the other hand, are harder to fake, and thereby can appear more powerful. They add a feeling of authenticity that text and even audio reviews don't provide. Video clips of clients, customers, or patients show prospects that other people—people who may even look like or sound like them—are satisfied, perhaps even thrilled, by your level of service.
Addressing the Needs of All Learners
Just as teachers need to find out how each of their students learns best, you need to figure out how your audience best absorbs information. We often stress the importance of knowing your perfect client, and testimonials are no exception. While video is often consumed better than text, it doesn't mean that every single person prefers video. You need to determine what your ideal customer or client likes, and then test the theory. Running tests on the effectiveness of video vs. text testimonials will give you a clear picture of what works—and what doesn't.
If all of this seems a bit overwhelming, we can help. Our team can assist you with any and every part of the testimonial process. From shooting the videos to loading them and running tests, FWM has you covered. Call 888-886-0939 today to see how our team can help you make the most of your marketing dollar.
What can I do to take advantage of current events?
There is so much your law firm can do to take advantage of current events that relate to one of your practice areas. If you're not taking advantage of breaking news, then you are missing out on a highly valuable SEO and conversion tool.
What Makes an Effective Breaking News Campaign?
Maybe you think you're already taking advantage of news events. After all, you often blog or write news articles about accidents or events in your area. This is a good start, and it can't hurt the success of your attorney web marketing plan. But it sure doesn't help a lot.
To truly take advantage of breaking news—think big events that are getting national attention—our attorney SEO team suggests that you create all of the following content:
- At least one high-quality video
- Multiple blog posts spread out over a week
- A landing page for news-related traffic
- A recap of the event in the form of a news article
- A press release
- Effective news coverage and commentary through social media
Timing Is Everything When Taking Advantage of Current Events
As you can see, launching an effective breaking news campaign takes a lot of work. To make things more complicated, breaking news must be breaking. It should be a brand-spanking-new, not a story you found online from last month. As soon as you see the news—we suggest signing up for Google alerts and checking in on the TMZ website—you must spring into action and put your standing breaking news plan into action immediately.
This means that you need to not only have a plan of action, but that you need to be ready to shoot video, write a ton of quality content, and launch an effective social media campaign. Are you ready to strike when the iron is hot? Are you ready to strike before your competitors do? Are you ready to strike before some other attorney is being interviewed by Anderson Cooper?
If not, or if you don't feel you have the time or skill to do the job right, consider calling our video services and SEO team at 888.886.0939. We can keep an eye on breaking news for you and, when a hot story pops up, spring into action to deliver the video and written content you need within 48 hours.
How can I get inexpensive, high-quality video?
Now, more than ever, it is possible to get high-quality and inexpensive video services. This is because the popularity of web marketing videos has skyrocketed—and for good reason!
Google and other search engines reward websites that effectively use video. They do so because they know that people respond to video. When people search, they are more likely to click on a link displayed with a video, so of course Google wants to give searchers what they want. Bud do they want you? Are you giving them what they want? Are you providing the videos they demand?
If you don’t have web video on your website and on sites like YouTube and Vimeo—or if your videos aren’t properly optimized—you aren’t as searchable as you could be. So what’s holding you back? Cost? That does not have to be a factor in your decision to use video.
Making Big Things Happen in Video With Small Budgets
At Foster Web Marketing, we offer custom, affordable video packages. This means that you are able to choose the video services you want and the services that will do the most to advance your video marketing efforts. We can help as little or as much as you want, and we can advise you, free of charge, as to the best options for your situation. Our video services include:
- Video script writing
- Videographer services
- Production services
- On-location video shoots
- Green screen studio shoots
- In-office video studio set up
Beyond Shooting Video
After the shoot—whether we shoot your videos or you shoot them yourself in our green screen studio—we offer affordable post-production services. All post-production services are performed by our video and SEO teams. Because of this, you can be assured that your video is in good hands. After all, the focus of our SEO company is attorney and video marketing. We are obsessive about current SEO trends and video advancements and are not satisfied until the videos we produce and market are the best they can be.
So, after your shoot is over, feel free to choose from any of the following post-production video services:
- Video optimization
- Video distribution
- Video promotion
To learn more about how affordable high-quality videos can be, please call 888-886-0939. Our team of attorney video marketing experts can help ensure that your videos are the effective SEO tool you need to take your firms’ marketing efforts to the next level.
Is it possible to have too many online videos on my attorney website?
Is it really possible to have too many videos on your attorney website? Maybe. But a more honest answer is that it’s not really about the number of videos you create or feature on your website—it’s about how you choose to handle those videos and present them to your audience.
If you love making videos and love the positive impact they have on your attorney website traffic, then making a ton of videos isn’t necessarily a bad thing. There is really no hard limit to how many videos you can feature on your site. However, if you have more than a few, you’ll need to put in a little extra work to make sure that potential clients are watching your videos and that your video marketing investment is paying off.
Here are a few tips for handling the presentation of numerous lawyer videos:
- Relevant, unique content. Make sure you’re not making the same video over and over—potential clients won’t watch your videos if you don’t have anything new to say.
- Presentation really matters. Don’t overwhelm visitors with a bunch of embedded videos. Take the time to create, organize, and professionally present your videos. Add relevant videos to your written content, and consider creating a YouTube channel.
- Letting people know about your video library. Although some people may find your video library by searching, many people prefer to watch videos that are recommended through social media sites. Let potential clients know about your video by getting involved with YouTube, Facebook, Twitter, etc.
If you’re ready to start creating and promoting relevant lawyer videos that attract potential clients, the lawyer video marketing team at Foster Web Marketing is ready to help. Get started today by giving us a call at 1-888-886-0939 or filling out the convenient online contact form on this page to learn more!
Should I set my website videos to play automatically?
When you upload a video to your website through your content management system, or when you add a video to your YouTube channel, you have the option to allow your video to play automatically – without the visitor pressing play. This feature, called autoplay, is a considered a dirty word to some and a marketing secret to others.
While some believe that autoplay is a great way to reach views that might otherwise miss what you have so say, others believe that starting a video without the permission of the visitor could be an annoyance. In the end, it is solely up to you when it comes to autoplaying your videos. Here are some questions that you can ask when considering the autoplay option for your lawyer videos:
- Do my potential clients know how to watch videos online, or would they need a feature like autoplay to encourage them?
- Are my potential clients surfing the Web from work or another venue that might not allow sound or video?
- Do I want to take an aggressive approach to my video marketing by autoplaying my videos?
- Do I think a significant number of visitors would navigate away from my page if a video started playing, or would they just press the stop button?
If you still aren’t sure what to think of the autoplay option for your videos, don’t fear. Call up one of our marketing consultants and speak with someone who can help you figure out what’s best for your wishes and your website. Contact us today at 888-886-0939.
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