How do I choose good topics for my website videos?

Sometimes you have the best intentions to shoot an awesome video for your site, but you hit a roadblock when you try to think of topics. What are people interested in, and why would they care what you have to say? The trick is to step outside and explore what's going on around you and what's of interest to your clients. Want to know how to do that? Here are some tips for choosing good video topics:

  • Check out the news. Current news stories are great bases for videos, especially when you can easily make a connection between the cases your firm handles and what is going on in the world today. Done properly, that connection will position you in your viewers' minds as an expert in your field.
  • Check your existing content. You have already put the time and effort into blogs and articles for your website, so why not utilize that same information for a video? Tweaking just a few sentences here and there can turn an existing piece of content into an easy video script that can be read straight into the camera.
  • Check with your staff. Few resources are as good as the people who work directly with your clients, day after day. Your paralegals, legal assistants, and other staff members are probably harboring a wealth of ideas for video topics and other marketing and communication campaigns.
  • Check with your clients. The people you serve are often overlooked as potential resources for video and content ideas. Since you are trying to go after people exactly like the clients you already help, who better to ask an opinion of than your existing clients? They will be able to give you insight on what they were looking for in a law firm and what they think would interest potential viewers. They can also tell you what they think would not work, which could end up saving you time and money in the long run.
  • Check out your competitors. We are not saying copy your competitors’ videos word for word. But, by browsing through what others are doing, you are bound to come up with ideas or angles on the same information.
  • Check out magazine headlines. Catchy magazine titles and stories can give you a wide range of ideas, as long as you are thinking far enough outside of the box to apply it to your own practice. For example, the headline, “Top Ten Must-Have Beauty Products to Use This Summer” can easily be transformed into, “Avoid Injury with These Top Ten Must-Have Safety Products to Use This Summer”.

Need more ideas on how to come up with good website video content? Call Foster Web Marketing; we’d be happy to help guide you. You can reach us at 888-886-0939, by filling out our online form, or by live-chatting with one of our representatives. Call or click today!

Laura Johnson
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SEO Manager and Web Marketing Strategist