Let’s Get Technical! All of Your Most Pressing Website Management System Questions Answered
I can think of many subjects more interesting than website management software, but I can’t think of any more important! Proper management of your website can literally make or break your business. Because of this we created an in-depth cache of FAQs. Our goal is to educate you on even the most technical aspects of website maintenance. Dig through these answers, learn something new, and of course feel free to call us up or chat live on this page if you have any further questions.
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What Is DSS?
If you’ve browsed our website, checked out our blog, or read through our social media posts, then you’ve probably heard us talk about something called “DSS.”
“DSS” stands for Dynamic Self-Syndication, and it is the powerful marketing software we created with attorneys, doctors, and similar professionals in mind. DSS gives you more control of your website and online marketing campaigns, and it’s focused on making your routine marketing tasks easy for you and your team to do—your way.
If you’re already a client of Foster Web Marketing, you already have access to DSS—just give us a call at 888.886.0939 if you’re looking for additional training or guidance.
If you’re not a client, though, let’s talk a little more about what DSS is and how you can use it to market your business more effectively.
Powerful Websites and Better Content Management for Attorneys and Doctors
The core of DSS is an intuitive content management system (CMS) that gives you total control over your website. From the design phase to post-launch, websites built with DSS are backed with modern, search-engine-friendly technology that delivers a fast and seamless user experience for visitors.
With DSS, you don’t have to jump through a bunch of hoops to manage your website and maintain your content once it’s live. Instead, you and your team can easily:
- Create, update, and delete pages on your website
- Add, edit, and schedule website content
- Change your design and layout options
- Access detailed analytics for each landing page
- Add videos and book offers to your site and content
- Maintain a built-in blog and email newsletter
- Share your content to social media sites
- Track leads and automatically follow up with contacts
With DSS, the changes you make to your content and website pages are nearly instant—with no downtime. All those functions are accessible from the same place, with the same intuitive user interface. There’s no waiting around for someone to make simple changes for you—you and your team are in control.
Whether you have your own team or partner with marketing experts, you can create as many DSS accounts as you need. Everyone on your team can log into the system on their own to take care of necessary tasks. And, if you run into questions, our responsive IT and customer service teams are always ready to provide the training or troubleshooting you need to succeed.
An Intuitive Marketing Toolbox to Build Your Success
While the core of DSS is content management, we’ve developed DSS to be a holistic tool for your overall website and marketing management. Beyond the capabilities we discussed above, DSS is packed with powerful tools for:
- Customer relationship management (CRM)
- Email marketing
- Reputation and review management
- Social media management
- Local listing management
- Lead tracking and reporting
And DSS is always getting better! We are regularly updating and improving DSS so that it remains a cutting-edge tool for marketing your business.
We can tell you about the features and benefits of DSS all day, but we think it’s really best to see it for yourself. Interested in power-packed marketing software that puts you and your team in control? Reach out and request a DSS demo.
Why does my attorney website content management system matter so much?
The content management system you use to maintain your attorney website is a key behind-the-scenes player in making your site a success. Your content management system is what allows you to make needed changes and updates to ensure that your website is working for you as online marketing trends and client needs change. If you choose the wrong content management solution, you may find that it’s difficult to use your website to its full effect, especially over time.
Not Every Website Content Management System Is the Same
Your content management system shouldn’t be a barrier to maintaining a great website. With the right content management system, you should be able to easily and quickly:
- Update your website with new articles
- Access and update your website’s internal blog
- Add video content and free offers
- Allow other representatives from your law office to make updates and changes
- Reorganize and delete old content
- Edit existing content
- Update and make minor changes without downtime
- Search for and locate pages that aren’t performing well
If you are looking for an all-in-one attorney website content management solution, try out our easy-to-use Dynamic Self-Syndication (DSS) system. It’s a benefit available to all of our Foster Web Marketing clients, and we’d be happy to show you and your office how to use it to maintain your attorney website. Give us a call today at 1-888-886-0939, or get started by filling out the easy online contact form on this page!
What goes into managing an attorney website after it goes live?
You might have created an attorney website that looks great, is stocked with awesome content, and incorporates all the most current search engine optimization tactics, but that doesn’t mean you can just sit back and forget about it once the site is live. Websites need some regular love and attention to really perform well. If you’ve been neglecting your site, or if you have recently finished a new site, you should start putting some effort into maintaining it.
Here are some of the main things you should be doing to manage your website after it’s gone live:
- Adding new content regularly
- Updating old content
- Adjusting SEO tactics as algorithm changes are released
- Monitoring traffic to your landing pages, bounce rate, and other stats
- Fixing broken links, images, and design elements
How you manage your website after it has gone live can make a huge difference in how that marketing investment performs for you in the long run. Don’t let your hard work and marketing dollars go to waste – start managing your attorney website more effectively today.
The online attorney marketing team with Foster Web Marketing would be happy to help you manage your website – whether you want to learn to do it yourself or want our professionals to handle it for you. Our Dynamic Self-Syndication™ (DSS™) system makes it simple for busy professionals to manage their website content and add or update as needed. To learn more, give us a call at 1-888-886-0939 today!
How should I follow up with a new website contact?
The entire point of your attorney website and online marketing campaign is to get potential new clients to contact you. But what do you do once the initial contact is made? It’s a fine line to walk between being helpful and being pushy – and between pressuring a person and ignoring their needs. How should you follow up after an initial website contact?
- Send them helpful information. Try not to pitch your business or your benefits over and over again. Instead, show them that you have the knowledge to help their with their legal issue – and that you continue to care about their needs.
- Don’t wait too long. Many people make the mistake of waiting a week or more to follow up with a potential client. During this time, they might have gone elsewhere or forgotten about their conversation with you. You can contact someone the day after an email or phone call without being pushy.
- Don’t follow up with a form email. The potential client will recognize a form letter or a courtesy call. Instead, be sure to talk specifically about their concerns and show that you have thought about their issue during the time between contacts.
Getting contacts is the hard part, but turning contacts into clients is not easy, either. To learn more about successfully marketing your law firm online, from creating an attorney website to keeping clients, call Foster Web Marketing today at 888-886-0939.
How much time should I spend managing my attorney website?
Unfortunately, there is no magical amount of time (or money!) that you can invest in your lawyer website that will make it successful or that will get you a certain number of clients. However, it is important to understand that, each time you update your website, check your Google Analytics numbers, or review your overall marketing strategy, you are improving your online presence and taking a step toward success.
Many attorneys believe that if they just throw enough marketing dollars at their website or advertising campaigns, they won’t have to worry about calls coming in. Truthfully, though, many lawyers can take daily marketing tasks in-house with management systems like Dynamic Self-Syndication (DSS) and invest small amounts of time to keeping their website current and fresh. You or a member of your law office can use our content management system to add an article or blog post, check recent contacts, and see how your current marketing campaigns are faring.
At Foster Web Marketing, we believe in getting our clients involved in the process of creating a lawyer website and taking control of their online marketing strategies. We respect those who want lots of assistance, and we respect those who would like to take the reins. Want to get started? Contact us today at 888-886-0939.
Why should I let someone else manage my attorney website? Can’t I handle it myself?
You can, of course, handle your own lawyer website management—if you have the time. The problem many attorneys run into is that managing an attorney website can be a huge time sink, and it’s not necessarily as easy as it sometimes looks. For example, it may seem simple to delete an old article with outdated information, but that simple change can cause a ripple effect of problems if it’s not handled correctly, which could lead to a drop in your search engine rankings. And this doesn’t even take into account ongoing website management issues like security, broken elements, hosting, and small changes and tweaks.
At Foster Web Marketing, we understand that some people are more comfortable taking the reins when it comes to online attorney marketing. That’s why we try to make it as easy as possible for you—whether you’re the type who wants to do it all or the type who would rather have someone else handle it. Our powerful Dynamic Self-Syndication (DSS) system makes it easy to manage your lawyer website, and it puts all of your management tools in one place.
The best part is that you can take advantage of DSS and still have the full support of our SEO experts and development team if you run into trouble or decide that your lawyer website management is too much work to handle alone. At Foster Web Marketing, we are happy to tailor our services to your needs and help you make the most of your online attorney marketing.
Want to learn more? Give us a call today at 888-886-0939, or fill out our convenient online contact form for more information!
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