The entire point of your attorney website and online marketing campaign is to get potential new clients to contact you. But what do you do once the initial contact is made? It’s a fine line to walk between being helpful and being pushy – and between pressuring a person and ignoring their needs. How should you follow up after an initial website contact?
- Send them helpful information. Try not to pitch your business or your benefits over and over again. Instead, show them that you have the knowledge to help their with their legal issue – and that you continue to care about their needs.
- Don’t wait too long. Many people make the mistake of waiting a week or more to follow up with a potential client. During this time, they might have gone elsewhere or forgotten about their conversation with you. You can contact someone the day after an email or phone call without being pushy.
- Don’t follow up with a form email. The potential client will recognize a form letter or a courtesy call. Instead, be sure to talk specifically about their concerns and show that you have thought about their issue during the time between contacts.
Getting contacts is the hard part, but turning contacts into clients is not easy, either. To learn more about successfully marketing your law firm online, from creating an attorney website to keeping clients, call Foster Web Marketing today at 888-886-0939.