You may have decided that social media marketing is good for your law office and your attorney website. But you may not have decided who should be in charge of managing your social media accounts and developing a social media marketing plan.
For many attorneys, focusing on their cases and clients comes first, but delegating your social media marketing updates, your online promotions, and your social networking strategy can prove tricky. Giving the job to an intern can mean that your social media marketing strategies lack a long-term goal or big-picture thinking. Handing it to another employee in your office might mean that social networking tasks – like Tweeting news or communicating with potential clients on Facebook – gets put on the back burner.
Some companies, including law firms, choose to outsource their social media marketing. This option comes with benefits and drawbacks. Having someone who is fully invested in looking after your social media marketing plan can make a huge difference in the success of your online marketing strategies, but having someone not intimately connected with your law firm can make interactions less personal and less effective.
Whoever you put in charge of managing your social media accounts, be certain that you have a specific strategy in place and that each of your social networking sites are updated and checked on a daily basis. It can and will make a difference to your law firm.
Do you need more guidance on how to manage your social networking accounts? Call Foster Web Marketing today at 888.886.0939 to talk to one of our team members.