Although you may be more comfortable setting up a personal Facebook page for your law firm, it really is worth the little bit of extra effort to set up a separate Facebook business page for your law practice. In fact, Facebook began deleting personal profiles that are being inappropriately used to promote businesses just this year. If the risk of deletion isn’t motivation enough, here are a few more important reasons to choose a Facebook business page for your social media marketing:
- A Facebook business profile looks more professional. These days, Facebook users really can tell the difference. Using a personal page to market your law firm on Facebook reflects poorly on you because it looks like you don’t know what you’re doing or are up to something shady.
- You have access to analytics data. When you set up a business page, you gain access to analytics data through Facebook Insights. With this information, you’ll be able to learn more about your audience and what they’re looking for.
- You can create targeted ads. Facebook advertising allows you to pay a small amount to promote posts and make sure they reach the audience you want to target. This is best used in tandem with analytics data so you know what’s working and what isn’t.
And these are just a few of the reasons. A Facebook business page offers all kinds of perks that help you build more effective social media marketing—and you won’t risk deletion for promoting your law firm inappropriately.
For more help harnessing the power of social media marketing the right way, speak with the experts at Foster Web Marketing today. You can reach us online by filling out the quick contact form on this page, or by phone at 1-888-886-0939.