Great lawyer web marketing is about more than just providing an online billboard. Your potential clients expect relevant and engaging web content when they come to you online, and most people will immediately move on if your lawyer website provides nothing of substance – just a useless plug for your law firm.
Think about it this way. You would never sit down with a worried client in your office and spend the whole time showing off your degrees and awards or aggressively convincing them how great you are. Instead, you’d listen to their concerns, respond thoughtfully, and provide sympathy and guidance – like the professional you are. You should think about your lawyer website content the same way, especially as the nature of online communication becomes more and more social over time.
These days, most people turn to their laptops, desktops, or smartphones when they have questions or concerns. Someone with a legal problem is now more likely to turn to Google before they open a phonebook or contact anyone in person. Your lawyer website is your chance to make a great first impression, build trust, create a personal connection, provide crucial information, and encourage your potential clients to take the next step and contact you. And you just can’t do that with a static website that only functions as an advertisement.
If you’d like to learn more about effective attorney web marketing and creating great lawyer website content, reach out to the experienced online content team at Foster Web Marketing. You can reach us at 1-888-886-0939 for more answers, or you can simply fill out the quick contact form on this page for more information.