Why is it so important to optimize my attorney mobile website for local searches?

Local searches are an important focus in mobile marketing for attorneys because smartphones users are particularly likely to be looking for local services when they use their smartphones to search. If you are like most lawyers, you probably limit your practice to a few specific regions or cities, which means that you should be paying special attention to both local and mobile searches in your area.

Here are a few tips for optimizing your mobile attorney website for local searches:

 

  • Use specific city or location names in your headlines and content. Target specific cities or regions by using relevant keywords and location names in your mobile content, especially your headlines.
  • Keep your local office information visible. Your office locations and contact information should ideally be available on your mobile landing page. Don’t make your mobile users work to figure out how to find you.
  • Incorporate directions with interactive maps and GPS. Many users turn to their phones when they want directions to local services. Make sure you add a map and contact information to your mobile site.
  • Take advantage of one-click calling. Incorporate a one-click call button so that mobile users can easily contact you for more information.

 

To learn more about mobile websites and local searches, reach out to our mobile marketing team at 1-888-886-0939. Our online marketing experts would be happy to evaluate your current attorney website, offer options for a better mobile experience, and help you make the needed changes. Please feel free to contact us today with any questions or fill out our easy online contact form for more information.