After you’ve chosen and resized an image to use on your website, you might want to add a caption to enhance it. Except for titles and headlines, captions (also called cutlines) are the most-read piece of copy within a publication. Many believe that a picture is worth a thousand words, and photos can definitely help increase the interest level of your content. Not only is it important to write a caption that quickly captures the essence of the content, you may want to consider that by leaving the space under the photo blank, you miss an opportunity to convey critical, interesting, and helpful information.

How a Reader Interprets a Photo

If you choose to include an image on your website, it’s helpful to understand how the audience may interpret that photo. The reader typically gives the image a quick glance, mentally capturing the basic, visual data first. Less obvious elements of the photo may not register at that moment. Following an initial look, the reader is likely to read the caption below the photo if the image provoked a reaction or captured his interest. He looks at the caption to explain more about the photo, so you want your caption to do a good job providing that explanation. The reader will likely then look back at the photo after absorbing the caption information.

A Few Tips

Because the reader often gives the caption only a quick look, it’s important to explain what’s happening in the image using a brief, concise statement. Here are a few tips for writing a caption:

  • The caption should help the reader understand the photo. It should supply critical information that the picture doesn’t give.
  • The caption doesn’t need to include obvious phrases like “is shown in the photo,” “is pictured above,” or “the attorney looks on during the trial.”
  • The caption should be as short as possible. A brief, exact statement with a critical piece of information is perfect.

Adding a Caption to an Image

Overview: When you use DSS to add a caption to an image, it helps to line up the caption and image using the table feature. This allows you to center the caption text beneath the photo or align it in the exact position you want. Be sure that you’ve resized the image before you begin. If you need help with resizing, read through our instructions on this process.

Step 1: Log in to DSS, and display the content where you want the image to be added.

Tip: You can use the Search and Edit option under any of the site content topics to find the content you’re looking for. Or you can use the orange Search Items magnifying glass icon at the left side of the screen.

Step 2: Once the desired content displays, click the location where you want to insert the image. In the example below, the cursor is placed at the end of the first sentence. This is where the image will be placed.

Use the cursor to set the anchor point for your picture | Content Writing Services For Lawyers And podiatrists

Step 3: Under the Rich Content Editor, click the Table icon. This icon is designated by a picture of six small squares. If you mouse over the icon, the word “Table” displays.

Locating the Table icon | Content Writing Services For Lawyers And podiatrists

Step 4: In the Tables Properties dialog box, enter 2 for Rows and 1 for Columns.

Specify the rows and columns | Content Writing Services For Lawyers And podiatrists

This creates two empty cells, one on top of the other.

A simple table of two cells | Content Writing Services For Lawyers And podiatrists

Step 5. Insert the image you want to be displayed on the website into the top cell, and type the text for your caption in the bottom cell.

Add your image and your caption text | Content Writing Services For Lawyers And podiatrists

Tip: You can center or align the text and add any desired styling—bold, italicize, or change the font. However, don’t give the caption a header tag (H2, H3, H4, etc.).

Format the caption text to your liking | Content Writing Services For Lawyers And podiatrists

Step 5: Click the orange SAVE button.

Step 6: Click the link to the right of PAGE URL. This takes you to your website, and you can view the image live on the page.

Are You A Lawyer Or podiatrist Who Wants To Learn How Solid Content Can Earn You More Clients?

If you are seeking a trusted, authoriative partner to help you write content that not only attracts but actually converts into clients, Foster Web Marketing is here to help. Contact us online or call our office directly at 888.866.0939 to schedule your free consultation. We have been helping clients throughout the United States and internationally since 1998 are confident we can help you not only reach, but exceed your goals.  

Tom Foster
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Founder|Owner, Speaker, Creator of DSS, World of Marketing Podcast Host, EOS Implementor