You’ve done everything possible to make your website attractive and user-friendly, but there’s one thing that’s been bugging you. You’ve got a bunch of informative content that could easily stand on its own, but you’re worried your clients are going to click away when faced with this wall of text. How can you present worthwhile information without putting your customers to sleep?
What Kinds of Information Would Be Better as a PDF?
This is a perfect situation for Adobe’s Portable Document Format, commonly known as a PDF. Using PDFs is a great way to add documents to a website, including booklets, forms, and newsletters. Not only are PDFs easy for customers to read, text-based PDFs can be optimized for search engines, improving your website rankings. This format is also easily printable, making it ideal for web visitors to share information offline.
Adding a PDF to a website is easy when using our Dynamic Self-Syndication™ (DSS) interface. You can create and upload pdfs to your website in three simple steps:
- Create your PDF. There are many different ways to create your PDF. First, format it the document so that it looks nice using your word processing application, and click save. If you are using Microsoft Word, select Print and choose PDF as your option (you don’t have to print the file; it will create a PDF version that you can use electronically). If you’re a Mac user, Pages can create a PDF of your document using File> Export> PDF. Next, rename the PDF with a relevant and descriptive name. For example, if you are creating a newsletter, name your PDF using the following format: Your Firm Name - Newsletter - 2016 - June PDF.
- Upload your PDF. Load the PDF file to DSS by going to Site Content> Document Library> Upload New File. Then, enter the Meta Description (Your Firm Name - Newsletter - 2016 - June PDF) and the Headline (June 2016 Newsletter). Then, under Upload File, click the browse button to find the PDF file you created and upload it to DSS. After uploading the file, click on Assign to a Service Area Or Category and choose Monthly Newsletters from the drop-down box. Choose the publication date (usually right away), and click the Save button.
- Copy your link. After your PDF is uploaded, all you need to do is share the link. DSS automatically generates the URL for your PDF based on the file name. Your link should look something like this: http://www.attorneywebsite.com/library/Your-Firm-Name-Newsletter-2016-June-PDF.pdf. You can copy this link and insert it into your clients’ emails, related links boxes (check out the first of the related links listed below), and anywhere else on your website.
Want to optimize your PDFs even further? If you have a PDF editor, you can edit the meta data of the document itself, allowing Google to read the description of the document and rank the page more accurately. For more information on optimizing every facet of your website, give us a call at 866-497-6199 or send an email to [email protected].