Social media has an undeniable impact on our personal and professional lives. Even if someone doesn't use Facebook, Twitter, Instagram, LinkedIn, and other platforms, they know people who do, and this cycle of connectedness is strong. Businesses use social media in a variety of ways: references, referrals, educational information, current awareness, and other key initiatives. A savvy business controls its social media image and uses multiple platforms to build a quality reputation among potential and existing clients.
The DSS™ Social Media Management tool is an add-on feature for our clients. Within one responsive system, you can schedule future posts, review client comments and feedback, monitor social media activity, track lead terms for business development, and more. This tool allows for a level of social media interaction to help your business have a relevant presence with current issues.
Create Effective Social Media Interaction With DSS
You can access the Social Media Management tool at http://social.fosterwebmarketing.com. After you log in, the "My Posts" page displays. This page defaults to the "My Posts" tab and gives you a social media snapshot. Other tabs available from this page include Customer Posts, Leads, Content, and Analytics—all to the right of the "My Posts" tab. We'll review each one in order.
The following example displays the "My Posts" page for the Social Media Management tool:
The My Posts Tab
This "My Posts" page (displayed from the "My Posts" tab) allows you to review social media activity at a glance. It's also where you compose and schedule posts.
In the upper right-hand corner of the "My Posts" page, there's a "Compose" button. This is what you'll use to create and distribute a post to multiple social media sites.
For more detailed instructions on how to create social media posts for your business, watch the training video for Social Posts:
Once you click on "Compose," the following page appears:
On this page, you can accomplish a number of tasks:
A. "Schedule Post" allows you to schedule future posts across multiple platforms, so you can stay ahead of your social media posting calendar.
B. "Shorten Link" allows you to create a bit.ly link to shorten the hyperlink of the content you wish to share.
C. "Upload an Image" allows you to upload a custom image to be used on your social media post if the images that are automatically generated don’t work for you.
D. "Interesting Content" allows you to track Really Simple Syndication (RSS) feeds to post other interesting content besides what is on your website. An RSS subscription to various sites allows you to receive updated blogs, videos, and news headlines quickly, without spending hours online looking for relevant information to share with your clients.
To learn how to set up searches for relevant and interesting content, please review this video:
E. "Post Preview" allows you to preview your social media posts before you publish. Keep in mind, Twitter does not currently pull images into the preview section.
The Customer Posts Tab
The "Customer Posts" tab let you monitor what your followers are saying to you and respond from one convenient dashboard. Handy filters allow you to choose the social media platforms you wish to review and filter posts based on whether they are awaiting response, have already been responded to, or have been dismissed.
For more information about social media conversations with followers, watch our training video:
The Leads Tab
The "Leads" tab is a convenient way to track different terms on social media to learn about specific issues. This may help your team develop a better understanding about issues that concern your potential and existing clients. Keep in mind that certain governing bodies for industries—such as state bar associations for law—may have particular ethical guidelines regarding how this type of information is gathered and utilized.
To create interaction with potential clients, you'll need to establish connections within the "Settings" page. For example, you can develop and preload a set of lead responses to allow your team to quickly reply to followers.
To do this, return to the "My Posts" tab, and click "Settings" in the upper right-hand corner.
To learn more about the "Leads" tab, watch this training video:
The Analytics Tab
The "Analytics" tab provides basic metrics about your audience from the past 30 days and allows you to gauge the effectiveness of your social media campaigns.
If you've enabled the DSS Reputation Management tool, you'll receive a more comprehensive analytics breakdown.
This provides a brief overview of the Social Media Management tool. As always, Foster Web Marketing is dedicated to your success. If you need any help, please contact us using the DSS Need Help button, emailing [email protected], or calling 888-886-0939. We'll be happy to assist you!