When it comes to successfully marketing a legal practice, it is sometimes the most obvious lessons that are the easiest to overlook. Attorney Kevin Mottley understands this, and recognizes the importance of the basic fact that potential clients want to be shown why they should hire you before they even meet you in person. While an effective website is important, merely reading words is not enough to develop a relationship with new clients. Video is able to reach people in ways that the written word cannot.
Why is this theory so obvious? It is because in the practice of law, “seeing is believing” applies every day. Juries, for example, need to be shown why they should find in your favor during a trial. Many attorneys, however, fail to recognize this simple concept. Attorney Mottley uses video to lay the groundwork for a good rapport with his potential clients. They are able to see and hear him before ever meeting face-to-face. He then has the opportunity to explain to them what they need to hear and want to know—earning their trust and ideally building a successful attorney-client relationship.
It is vital to note that not all legal marketing videos are created equal. Interested in learning more about how effective video has helped attorneys like Kevin Mottley grow a successful practice? View our free guide, The 8 Biggest Mistakes That Lawyers Make With Video, for more information.