How can my law firm handle the recent changes to keyword data?

Due to the recent increase in the number of “not provided” keywords within Google, law firms will need to change their strategy when writing website content. In this video, Foster Web Marketing Director of Research & Development, Danielle Ruderman, explains the ways in which you can update your SEO tactics to stay up-to-date with these changes.

One way is to use the Search Queries Page in Google Webmaster Tools – this allows you to see information about Google Web Search queries that bring web visitors to your site. Another useful strategy is to decrease your use of specific keyword phrases when writing content, and focus more on providing your visitors with relevant, engaging articles, blog posts, and frequently-asked questions that directly address visitors in your geographic area.

If you have specific questions about how these changes will affect your attorney web marketing, give us a call at 888.886.0939


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